View Audience Discovery data

This article explains how to view audience data from different perspectives.

View data from different perspectives

Once you have created audiences, with or without favorite numbers, you can choose from a variety of perspectives from which to view your audience data. Viewing your data from different perspectives provides insights into audience behavior to help you pinpoint target audiences.

Use the following steps to choose a perspective from which to view your audience data:

  1. In the left sidebar, click AudienceStream > Discover.
  2. To display a list of available perspectives from which to view your audience data, click the default value Badges next to Perspectives.
  3. Use the Search field to search for a specific perspective, or filter the available perspective by Visit or Visitor scope.
    View Different Perspectives
  4. Click an available perspective to select it.
    In the following example, the default value, Average visit duration in minutes is selected as a perspective from which to view the currently displayed audience data.
    Perspective View Filter
  5. View your data from a variety of perspectives to analyze the data and refine your audiences to best fit your needs.

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This page was last updated: January 7, 2023