Consent change event specifications

Consent events identify a visitors interactions with the Tealium Consent Manager.

These events can be found as event specifications under the category Privacy.

Consent events are used for auditing purposes and to enforce which connectors can run server-side.

To learn more, see the following:

The following consent events use these parameters:

Name	Description	Example
`policy`	The context of the consent, usually specific to the terms presented to the visitor upon gaining consent. Values: `gdpr` (opt-in), `ccpa` (opt-out)	`gdpr`
`consent_categories`	The category names of approved types of tracking and data collection.	`["affiliates", "social"]`
`do_not_sell`	The list of tag IDs to be blocked from selling personal information.	`[1, 42, 51]`

`grant_full_consent`

The grant_full_consent event indicates that the visitor has granted full consent to tracking and data collection.

Opt-in example

{
    "tealium_event"      : "grant_full_consent",
    "policy"             : "gdpr",
    "consent_categories" : [
        "analytics",
        "affiliates",
        "display_ads",
        "search",
        "email",
        "personalization",
        "social",
        "big_data",
        "misc",
        "cookiematch",
        "cdp",
        "mobile",
        "engagement",
        "monitoring",
        "crm"
    ],
    "tealium_visitor_id": "0184a9cef4ce000c9173745530e705075007706d00fb8"
}

Opt-out example (Explicit OK to Sell decision)

{
    "tealium_event"      : "grant_full_consent",
    "policy"             : "ccpa",
    "consent_categories" : [],
    "tealium_visitor_id": "0184a9cef4ce000c9173745530e705075007706d00fb8"
}

`grant_partial_consent`

The grant_partial_consent event indicates that the visitor has only granted partial consent. For consent granted from the Consent Preferences interface, the event is accompanied by a list of category names that the user has consented to. For the consent granted from the Opt-out Consent Manager interface, the event is accompanied by a list of IDs of the tags to be blocked from selling personal information.

Opt-in example

{
    "tealium_event"      : "grant_partial_consent",
    "policy"             : "gdpr",
    "consent_categories" : ["affiliates", "social"],
    "tealium_visitor_id": "0184a9cef4ce000c9173745530e705075007706d00fb8"
}

Opt-out example (Do Not Sell decision)

{
    "tealium_event"      : "decline_consent",
    "policy"             : "gdpr",
    "consent_categories" : [],
    "tealium_visitor_id": "0184a9cef4ce000c9173745530e705075007706d00fb8"
}

`decline_consent`

This decline_consent event indicates that the visitor has declined consent to tracking and data collection.

Opt-in example

{
    "tealium_event"      : "decline_consent",
    "policy"             : "gdpr",
    "consent_categories" : [],
    "tealium_visitor_id": "0184a9cef4ce000c9173745530e705075007706d00fb8"
}

Sample privacy policy excerpts

Server-side consent management

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This page was last updated: July 23, 2025