Cloud attributes

Cloud attributes are the foundational data elements used within Data Cloud Activation. They are defined when you create a data source in Data Cloud Activation. As you connect to a table in your data cloud, Data Cloud Activation analyzes the table’s columns, determines their data types, and generates corresponding cloud attributes.

The cloud data source supports all data types. Review and adjust attribute mappings during the data source setup process to ensure that each attribute’s data type is correct and matches the requirements for data activation, such as segmentation or audience targeting.

In general, use the following data type mappings to ensure data is imported correctly:

For more information about data types, see About cloud data sources > Data types.

You can also select an existing cloud attribute in a mapping to reuse it across different data sources and segments within Data Cloud Activation.

You can see your current cloud attribute total on the Attributes screen. If you need more than 500 attributes in a profile, contact support.

Cloud attributes are identical to event attributes in structure and behavior, except that they cannot be marked as restricted data and Data Cloud Activation does not contain preloaded attributes.

For more information, see About attributes.