Data Connect events

Data Connect captures real-time updates from your Workato integrations. Use Workato recipes to configure event triggers and use the Tealium Events app to map your integration data to Tealium event attributes.

Data Connect sends events in a JSON format to Tealium using the data mapping you configure in your recipe. For example, you can configure a Salesforce integration to capture the customer field customerStatusTypeID whenever a contact object is updated and send the value as a visitor attribute to AudienceStream. Using the Tealium Event integration, you can map the Salesforce fields customerID and customerStatusTypeID to the Tealium event attributes customer_id and customer_status, respectively.

When Salesforce captures the customer field customerStatusTypeID, your Workato recipe will trigger an event and send the following event data to Tealium:

{
  tealium_event   : "offline_account_update",
  customer_id     : "123456",
  customer_status : "Active"
}

The tealium_event name offline_account_update can be customized for each integration.

To capture this event in Tealium AudienceStream, create a visitor attribute and enrichment to store customer_status whenever this event occurs.