About Data Insights

Data Insights analyzes structured data from EventDB and Audience DB and provides visualizations of this data as dashboards.

How it works

Data Insights has access to all tables in EventDB and AudienceDB. When Data Insights is enabled, it automatically connects to the DataAccess data sources that are available to the profile and displays the default dashboards.

For example, the dashboard below shows graphs based on total visits data:

Data Insights users with the author role can create analyses of EventDB or AudienceDB data. The author can then publish the analysis as a dashboard, which users with the reader role can view.

Requirements

• Platform Permissions must be enabled.
  View access is required for AudienceDB and EventDB.
• DataAccess must be enabled for your account.
• EventDB or Audience DB must be enabled for your account.
• Amazon Redshift
  Some Tealium implementations may be using Amazon Redshift Spectrum and would need to be migrated to Amazon Redshift to use Data Insights.

User roles

Data Insights is enabled at the profile level and has the following user roles:

• Author – Users with this role can create and manage analyses and dashboards.
• Reader – Users with this role can view the interactive dashboards, receive emailed reports, and download data.

A Data Insights user role is assigned to each profile based on the server-side permission role for the profile, as follows:

The dashboard reader role is limited to 10 users.

Default dashboards

Dashboards provide visual representations of EventDB or AudienceDB data. Data Insights provides the following default dashboards:

• Total Events Count from the start to the current time period (time frame is customizable) for data quality and billing/auditing.
• Total Visits Count from the start to the current time period (the time frame is customizable).
• Total Visitors Count from the start to the current time period (the time frame is customizable).