Google Ads Leads setup guide | Incoming Webhooks

The Lead Form extensions in Google Ads help you generate leads by letting visitors submit their information in a form directly in your ad. To send leads data to Tealium in real time, use Tealium’s Google Ads Leads data source and a Google Ads Lead Form webhook integration.

Add a Google Ads Leads data source

To add the Google Ads Leads data source to your Tealium Customer Data Hub profile, see Data Sources. After adding and connecting the data source, save and publish your profile.

Adding the Google Ads Leads data source to your Tealium Customer Data Hub profile generates a unique URL and a data source key to use in your webhook configuration. The format of the URL is as follows:

https://collect.tealiumiq.com/integration/event/ACCOUNT/PROFILE/DATA_SOURCE_KEY

Configure a Google Ads Lead form webhook

For more information on configuring a Google Ads Lead Form webhook integration, see Set up a webhook integration for a lead form extension.

Configure a webhook for a new campaign

Follow these steps to configure a webhook for a new campaign:

During campaign setup in Google Ads, go to Extensions > More Extensions > Lead Form Extensions.
After entering information in the form, click Export Leads from Google Ads > Other Data Integration Options.
Enter the following data source information in the Webhook Integration form:
- Webhook URL – the generated data source URL.
- Key – the generated data source key.
Continue with campaign setup.

Configure a webhook for an existing campaign

Follow these steps to configure a webhook for an existing campaign with a lead form:

In your Google Ads account, navigate to Ads & Extensions > Extensions.
Click Lead Form.
Click the pencil icon to edit the lead form name.
Click Export Leads from Google Ads > Other Data Integration Options.
Enter the following data source details in the Webhook Integration form:
- Webhook URL – the generated data source URL.
- Key – the generated data source key.
Click Save.

Events and attributes

All incoming Google Ads Leads event attributes are prefixed with google_ads_lead_. The attributes vary depending on the configuration of the lead form fields.

Events from this data source may have the following event attributes:

Key	Type	Example
`google_ads_lead_lead_id`	String	“ID-123-abcDEFghiJKLmno456PQRstuVWXyz-7890”
`google_ads_lead_api_version`	String	“1.0”
`google_ads_lead_form_id`	String	“2”
`google_ads_lead_campaign_id`	String	“281492475085606”
`google_ads_lead_google_key`	String	“231ji3”
`google_ads_lead_is_test`	String	“true”
`google_ads_lead_gcl_id`	String	“ID-123-abcDEFghiJKLmno456PQRstuVWXyz-7890”
`google_ads_lead_adgroup_id`	String	“20000000000”
`google_ads_lead_creative_id`	String	“30000000000”
`google_ads_lead_full_name`	String	“Test Tester”
`google_ads_lead_first_name`	String	“Test”
`google_ads_lead_last_name`	String	“Tester”
`google_ads_lead_phone_number`	String	“888-555-1212”
`google_ads_lead_email`	String	“tester@googleads.com”
`google_ads_lead_city`	String	“San Diego”
`google_ads_lead_postal_code`	String	“92121”
`google_ads_lead_region`	String	“California”
`google_ads_lead_country`	String	“United States”
`google_ads_lead_company_name`	String	“XYZ Corp”
`google_ads_lead_job_title`	String	“Leads Tester”

Add a Google Ads Leads data source

Configure a Google Ads Lead form webhook

Configure a webhook for a new campaign

Configure a webhook for an existing campaign

Events and attributes

Vendor documentation