Hubspot Workflow incoming webhook setup guide | Incoming Webhooks

Prerequisites

HubSpot Marketing Professional, Sales Professional, or Enterprise account
Tealium EventStream and/or Tealium AudienceStream account

How it works

HubSpot offers a webhook API that sends outgoing requests to an endpoint that you specify. These requests act like push notifications to EventStream to inform it about things that happened in your HubSpot account. When you add the HubSpot data source in the UDH, a unique endpoint will be generated that you will use to configure the HubSpot webhook.

Add the HubSpot data source

Add the HubSpot data source before proceeding. The HubSpot data source generates a unique URL to use as the HTTP POST URL in your HubSpot configuration. The URL generated is in the following format:

https://collect.tealiumiq.com/integration/event/ACCOUNT/PROFILE/DATA_SOURCE_KEY

Configuring HubSpot

Once you have your data source endpoint, go to your HubSpot account to create the webhook.

Log in to your HubSpot account.
- In your HubSpot Marketing Professional or Enterprise account, navigate to Contacts > Workflows.
- In your HubSpot Sales Professional account, navigate to Sales Tools > Workflows.
Click the name of the workflow you’d like to edit.
Click the plus (+ ) icon to add an action and in the right pane;and select Trigger a webhook.
From the drop-down list, choose POST.

Enter the following for the WebHook URL:

https://collect.tealiumiq.com/integration/event/{account}/{profile}/{unique_id}

Click Save.

Events and attributes

All incoming HubSpot event attributes are automatically prefixed and underscored with hubspot_wf_. For example, for properties.lead_source = hubspot_wf_properties_lead_source.

The following table lists webhook events and attributes generated by HubSpot:

Event Attribute	Type	Example
`hubspot_wf_vid`	String	“3234574”
`hubspot_wf_canonical_vid`	String	“3234574”
`hubspot_wf_portal_id`	String	“62515”
`hubspot_wf_is_contact`	Boolean	“true”
`hubspot_wf_profile_token`	String	“AO_T-mOFUify…”
`hubspot_wf_profile_url`	String	“https://app.hubspot.com/..."
`hubspot_wf_properties_lead_source`	String	“DiscoverOrg”
`hubspot_wf_properties_num_unique_conversion_events`	String	“0”
`hubspot_wf_properties_hs_analytics_revenue`	String	“0.0”
`hubspot_wf_properties_createdate`	String	“1484026585538”
`hubspot_wf_properties_hs_email_optout`	String	“true”
`hubspot_wf_properties_hs_predictivecontactscore`	String	“50”
`hubspot_wf_properties_annualrevenue`	String	“181900000”
`hubspot_wf_properties_hs_analytics_num_page_views`	String	“0”
`hubspot_wf_properties_state`	String	“MA”
`hubspot_wf_properties_zip`	String	“02139”
`hubspot_wf_properties_hs_predictability`	String	“bucket_3”
`hubspot_wf_properties_hubspotscore`	String	“0”
`hubspot_wf_properties_linkedinconnections`	String	“0”
`hubspot_wf_properties_hs_lifecyclestage_subscriber_date`	String	“1484026585538”
`hubspot_wf_properties_hs_analytics_average_page_views`	String	“0”
`hubspot_wf_properties_lastname`	String	“Huang”
`hubspot_wf_properties_twitterhandle`	String	“ghidinelli”
`hubspot_wf_properties_phone`	String	“555-122-2323”
`hubspot_wf_properties_num_conversion_events`	String	“0”
`hubspot_wf_properties_currentlyinworkflow`	String	“false”
`hubspot_wf_properties_hs_analytics_num_event_completions`	String	“2”
`hubspot_wf_properties_followercount`	String	“582”
`hubspot_wf_properties_associatedcompanyid`	String	“184896670”
`hubspot_wf_properties_firstname`	String	“Codey”
`hubspot_wf_properties_city`	String	“Cambridge”
`hubspot_wf_properties_hs_social_num_broadcast_clicks`	String	“0”
`hubspot_wf_properties_hs_analytics_num_visits`	String	“0”
`hubspot_wf_properties_twitterbio`	String	“Racer, entrepreneur, world traveler…”
`hubspot_wf_properties_hs_social_linkedin_clicks`	String	“0”
`hubspot_wf_properties_hs_twitterid`	String	“49019793”
`hubspot_wf_properties_associatedcompanylastupdated`	String	“13365279006997343”
`hubspot_wf_properties_hs_analytics_source`	String	“OFFLINE”
`hubspot_wf_properties_company`	String	“HubSpot”
`hubspot_wf_properties_email`	String	“testingapis@hubspot.com”
`hubspot_wf_properties_linkedinbio`	String	“Racecar driver, entrepreneur, world traveler…”
`hubspot_wf_properties_website`	String	“http://hubspot.com”
`hubspot_wf_properties_address`	String	“25 First Street”
`hubspot_wf_properties_hs_analytics_first_timestamp`	String	“1484026585538”
`hubspot_wf_properties_lastmodifieddate`	String	“1484858431084”
`hubspot_wf_properties_photo`	String	“https://d2ojpxxtu63wzl.cloudfront.net/st…”
`hubspot_wf_properties_hs_social_google_plus_clicks`	String	“0”
`hubspot_wf_properties_kloutscoregeneral`	String	“48”
`hubspot_wf_properties_hs_social_facebook_clicks`	String	“0”
`hubspot_wf_properties_twitterprofilephoto`	String	“https://pbs.twimg.com/profile_images..."
`hubspot_wf_properties_hs_social_twitter_clicks`	String	“0”
`hubspot_wf_properties_hs_analytics_source_data_1`	String	“API”
`hubspot_wf_properties_lifecyclestage`	String	“subscriber”
`hubspot_wf_associated_company_company_id`	String	“184896670”
`hubspot_wf_associated_company_portal_id`	String	“62515”
`hubspot_wf_associated_company_properties_country`	String	“United States”
`hubspot_wf_associated_company_properties_city`	String	“Cambridge”
`hubspot_wf_associated_company_properties_num_associated_contacts`	String	“102”
`hubspot_wf_associated_company_properties_timezone`	String	“America/New_York”
`hubspot_wf_associated_company_properties_facebook_company_page`	String	“https://www.facebook.com/hubspot"
`hubspot_wf_associated_company_properties_createdate`	String	“1457708103847”
`hubspot_wf_associated_company_properties_description`	String	“HubSpot is the world’s leading…”
`hubspot_wf_associated_company_properties_industry`	String	“COMPUTER_SOFTWARE”
`hubspot_wf_associated_company_properties_total_money_raised`	String	“$100.5M”
`hubspot_wf_associated_company_properties_days_to_close`	String	“220”
`hubspot_wf_associated_company_properties_hs_analytics_num_visits`	String	“0”
`hubspot_wf_associated_company_properties_linkedin_company_page`	String	“http://www.linkedin.com/company/68529"
`hubspot_wf_associated_company_properties_recent_conversion_event_name`	String	“Contact Us: excedalogic form”
`hubspot_wf_associated_company_properties_hs_analytics_source`	String	“OFFLINE”
`hubspot_wf_associated_company_properties_num_contacted_notes`	String	“12”
`hubspot_wf_associated_company_properties_annualrevenue`	String	“250000000”
`hubspot_wf_associated_company_properties_founded_year`	String	“2006”
`hubspot_wf_associated_company_properties_hs_analytics_num_page_views`	String	“0”
`hubspot_wf_associated_company_properties_state`	String	“MA”
`hubspot_wf_associated_company_properties_linkedinbio`	String	“HubSpot is the world’s leading…”
`hubspot_wf_associated_company_properties_zip`	String	“02141”
`hubspot_wf_associated_company_properties_notes_last_updated`	String	“1480625888696”
`hubspot_wf_associated_company_properties_website`	String	“hubspot.com”
`hubspot_wf_associated_company_properties_closedate`	String	“1476768116137”
`hubspot_wf_associated_company_properties_hs_analytics_first_timestamp`	String	“1390574181854”
`hubspot_wf_associated_company_properties_first_conversion_date`	String	“1477892839033”
`hubspot_wf_associated_company_properties_engagements_last_meeting_booked`	String	"”
`hubspot_wf_associated_company_properties_first_contact_createdate`	String	“1390574181854”
`hubspot_wf_associated_company_properties_twitterhandle`	String	“HubSpot”
`hubspot_wf_associated_company_properties_hs_lastmodifieddate`	String	“1484854497180”
`hubspot_wf_associated_company_properties_notes_last_contacted`	String	“1479030015191”
`hubspot_wf_associated_company_properties_phone`	String	“+1 888-482-7768”
`hubspot_wf_associated_company_properties_num_conversion_events`	String	“40”
`hubspot_wf_associated_company_properties_domain`	String	“hubspot.com”
`hubspot_wf_associated_company_properties_is_public`	String	“true”
`hubspot_wf_associated_company_properties_name`	String	“Hubspot, Inc.”
`hubspot_wf_associated_company_properties_recent_conversion_date`	String	“1484844458500”
`hubspot_wf_associated_company_properties_first_conversion_event_name`	String	“excedalogic form”
`hubspot_wf_associated_company_properties_num_notes`	“12”

Vendor documentation

Using Webhooks in Workflows