Insider data source setup guide

Prerequisites

Tealium EventStream API Hub and/or Tealium AudienceStream CDP
Insider account

How it works

To connect Insider with Tealium EventStream or Tealium AudienceStream, use the Insider Webhook API to send outgoing requests to the custom Insider data source endpoint in your Tealium account.

After you configure the webhook, you can receive automatic event updates for channel interactions and lead collection events.

Insider data source

Adding the Insider data source to your Tealium Customer Data Hub profile generates a unique URL to use in your webhook configuration in following format:

https://collect.tealiumiq.com/integration/event/ACCOUNT/PROFILE/DATA_SOURCE_KEY

To add the Insider data source to your Tealium Customer Data Hub profile, see Data Sources. After adding and connecting the data source, save and publish your profile.

Insider setup

After you connect Insider to your Tealium Customer Data Hub profile, configure the webhook using the following steps:

Notify your Insider account manager that you want to configure the Tealium Collect API to collect Insider channel events.
The Insider team will configure your Tealium data source within Insider.
In Tealium, enter the custom endpoint URL created when you added the Insider data source to your Tealium profile. For example,

https://collect-us-east-1.tealiumiq.com/integration/event/{account}/{profile}/{data_source_key}

Events and attributes

Insider event parameters are pre-defined based on the engagement behavior or the customer behavior events. All incoming Insider event attributes are prefixed with insider_. For example, Insider will send the campaign_id attribute to Tealium and it will be converted to insider_campaign_id (all lowercase).

Channel events

The following table describes common Insider event attributes and examples of what Tealium receives for certain channel-specific events. This list is not exhaustive. For a list of all Insider default events, see Default Events in the Insider documentation.

Event Attribute	Type	Example
`insider_event_group_id`	String	`ORDER123`
`insider_product_id`	String	`AGH210070`
`insider_name`	String	`iPhone 11+`
`insider_taxonomy`	Strings	`["Electronic","Phone"]`
`insider_currency`	String	`USD`
`insider_unit_price`	Number	`990.9`
`insider_unit_sale_price`	Number	`890.8`
`insider_color`	String	`black`
`insider_size`	String	`one-size`
`insider_shipping_cost`	Number	`52.09`
`insider_promotion_name`	String	`Test20`
`insider_promotion_discount`	Number	`18.8`
`insider_qu`	Number	`1`
`insider_piu`	String	`https://test.com/producturl`
`insider_sid`	String
`insider_sc`	Number	`52.09`
`insider_vn`	String	`VoucherPromotion`
`insider_vd`	Number	`12.01`
`insider_si`	String	`one-size`
`insider_co`	String	`black`
`insider_url`	String	`https://test.com/producturl`
`insider_referrer`	String	`https://google.com`
`insider_device_type`	String	`web`
`insider_ip_address`	String	`192.158.1.38`
`insider_campaign_id`	Number	`105901959`
`insider_user_agent`	String	`Mozilla/5.0 (iPad; U; CPU OS 3_2_1 like Mac OS X; en-us)`
`insider_url_offset_index`	Number	`0`
`insider_url_offset_type`	String	`html`
`insider_type`	String	`html`
`insider_reason`	String	`Unsubscribed Address`
`insider_deep_links`	String	`value1`
`insider_dry_run`	String
`insider_image_url`	String	`https://your_image_url.jpg`
`insider_message`	String	`Your push content goes here`
`insider_title`	String	`Your push notification title goes here`
`insider_attr_email`	String	`test@test.com`
`insider_attr_phone`	String	`+14401231234`
`insider_hook_id`	String	`442811`
`insider_insider_id`	String	`a00d8092-0ba7-41f5-b07d-7ae64231dac3d`