Enable AudienceDB and EventDB

After EventDB and AudienceDB have been activated for your account, you must enable them for your profile.

Enable EventDB and Audience DB

Use the following steps to enable EventDB and AudienceDB for your profile, as follows:

1. In the user menu, select Server-Side Settings > DataAccess.
2. Set Event Data Storage to EventDB.
3. Set Audience Data Storage to AudienceDB.
4. Click Save.
5. Save and publish.

Enable data storage

• Attributes
  Data storage is controlled at the attribute level. Event attributes and visit/visitor attributes have a checkbox that determines if they are stored in the database. Edit the attribute and toggle the checkbox on or off to include or omit the attribute from the database.
  For additional information, see Using Attributes.
• Audiences
  All audiences are stored in AudienceDB.
• Event feeds
  Event feeds must be configured for the data to be stored in EventDB.
  

  

  
  EventDB also collects preloaded attributes. Although preloaded attributes cannot be edited from the Attributes screen, you can adjust the preloaded attributes that are stored in EventDB using the DataAccess Console.

We recommend that you only enable EventDB for the specific event feeds that you need because the amount of data can become very large depending on your volume. For additional information, see Live Events and Feeds.

Configure preloaded EventDB attributes

By default, your streams contain all of the event attributes defined in your account. For streams collecting data from the Tealium Collect tag, additional Boolean attributes are included for each tag that fires during an event. For example, if you have Google Analytics in your Tealium iQ Tag Management account along with the Tealium Collect tag, your event streams include a Boolean attribute named “Google Analytics” indicating whether or not it fired for each event.

Follow these steps to configure which preloaded attributes are stored in EventDB:

1. Go to DataAccess > EventDB.

2. Click Show EventDB Attributes.
   The list of event attributes available for your account is displayed.

   Attributes marked as Restricted Data are excluded by default, but you may check the box to include them. DOM attributes (for example, URL, domain, referrer, and user agent) are always sent and cannot be excluded.

3. Select or deselect attributes to add or remove them from EventDB.
   All preloaded EventDB attributes are checked by default.
   

   

   DOM attributes, such as URL, domain, referrer, and user agent are always sent and cannot be excluded.

4. Click Save.

5. Save and Publish.

After you have configured EventDB attributes, it may take up to an hour for data to begin populating your database.

Configure AudienceDB attributes

By default, all audiences are selected for AudienceDB. You can deselect audiences to remove them from AudienceDB.

Follow these steps to configure the attributes and audiences stored in AudienceDB:

1. Go to DataAccess > AudienceDB.
2. Click Show AudienceDB Attributes.
   The list of visitor attributes, visit attributes, and audiences available for your account is displayed.
3. Deselect audiences to remove them from AudienceDB, if needed.
4. Select or deselect attributes to add or remove them from AudienceDB.
   

   

5. Click Save.
6. Save and Publish.