Badges are special visitor attributes that represent interesting behavior patterns. Badges are assigned or removed from visitors based on the logic of their enrichments. This logic usually combines multiple conditions into one to capture visitor segments or sets a threshold for when a particular value is reached.
Here are some example badges:
Test Group B
Average Order Value is greater than 100.
Had unpurchased items in cart when visit ended.
Lifetime number of devices used is greater than 1.
Part of a randomly assigned test group.
Create a badge
We will build on the previous attribute, Lifetime Order Value, to create a VIP badge that will identify visitors that have spent more than $500.
Follow these steps to create a badge:
Navigate to AudienceStream > Attributes and click Add Attribute.
Select the scope of Visitor and click Continue.
Select the data type Badge and click Continue.
Enter the name of the attribute: VIP.
Click Add Enrichment and select Assign Badge.
Leave the WHEN set to Any Event, then click Create a New Rule.
Create a rule that identifies when the lifetime order amount has reached 500, for example: Lifetime Order Value greater than 500
Click Save, then Finish.
That’s it! Now you have a visitor badge that will keep track of customers that match the behavior pattern defined in the enrichment rules.