A connector is an integration between Tealium and another vendor that is used to transmit data. A connector contains actions that represent the vendor’s supported APIs.

Here’s how it works:

  • Connectors
    A connector contains the credentials needed to connect to your vendor and trigger the API actions they support, such as an account ID, username/password, or API key.
  • Actions
    An action is a vendor operation or API method, like triggering an email, building a custom audience, or tracking purchase events. The configuration of an action determines which events and attributes the vendor will receive.
  • Event Feeds
    Each action is fueled by an event feed. Every time the event feed receives an event it will trigger the connector action that it’s used for.
  • Data Mappings
    Data mappings are configured in the action to translate EventStream attributes into the data parameters expected by the vendor.

Let’s give it a try! Click Next to set up and configure a connector. You will soon see all of your work for this lesson in action.

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This page was last updated: January 7, 2023