Event data activation

Set up a working server-side profile by collecting events from a data source, validating data quality with event specifications, and routing data to a vendor via a connector.

Introduction

This article is an introduction to Tealium event data activation, a data collection and API hub that sits at the center of your data supply chain.

Start tutorial

This guide introduces you to Tealium event data activation and helps you understand the application interface and the fundamental concepts of event data management.

Data sources

A data source is any system that sends data to Tealium. These systems include websites, native mobile apps, or any custom application that can report event data.

Add a data source

This step uses the HTTP API data source as an example, but you can use any platform for which you have access to the code.

Install and test

Installing and testing the HTTP API is as simple as entering a URL into a browser. If you chose a different platform for your data source, go ahead and add the necessary code according to the installation instructions.

Live events

Use Live Events to manage and inspect incoming events in real-time. You'll use this to verify that the test events from your data source are received.

Event specifications

Event specifications represent your data layer and provide a way to organize and validate the quality of incoming data.

Add a specification

Add event specifications directly from the event details view in Live Events.

Event data quality

After you define event specifications, Live Events displays the quality of your incoming data.

Event feeds

Event feeds are a collection of events that match specific conditions based on their attributes.

Add a feed

This step shows how to create an event feed to capture search events that contain zero results.

Connectors

A connector is an integration between Tealium and another vendor that is used to transmit data. A connector contains actions that represent the vendor's supported APIs.

Add a connector

This step shows how to add a connector, configure an action, and use data mappings.

Trace

Trace is the testing and validation tool for the platform. Use Trace to validate that your configuration is working properly and that connector actions are triggered.

Test with Trace

In this step, use Trace to validate that your configuration is working as expected.

Save and publish

This section explains the save and publish process and how to navigate your version history.

Next steps

Now that you have a basic understanding of how Tealium event data activation works, you are ready to move on.