Attributes: Badges

Badges are visitor attributes that represent interesting behavior patterns. Badges are assigned or removed from visitors based on the logic of their enrichments. This logic determines when to assign a badge, which is typically done using one or more conditions or setting a threshold that needs to be met.

Example badges

Here are some example badges:

Big Spenders	Cart Abandoner	Multi-Device User	Test Group B
Average Order Value is greater than 100.	Had unpurchased items in cart when visit ended.	Lifetime number of devices used is greater than 1.	Part of a randomly assigned test group.

Create a badge

We will build on the previous attribute, Lifetime Order Value, to create a VIP badge that will identify visitors that have spent more than $500.

Follow these steps to create a badge:

1. Navigate to Transform > Visitor / Visit Attributes and click Add Attribute.
2. Select the scope of Visitor and click Continue.
3. Select the data type Badge and click Continue.
4. Enter the name of the attribute: VIP.
5. Click Add Enrichment and select Assign Badge.
6. Leave the WHEN set to Any Event, then click Create a New Rule.
7. Create a rule that identifies when the lifetime order amount has reached 500, for example:
   Lifetime Order Value greater than 500
8. Click Save, then Finish.

Now you have a visitor badge that will keep track of customers that match the behavior pattern defined in the enrichment rules.