Attributes: Offline data (omnichannel)
While the platform primarily acts on real-time customers of your digital properties, the platform can also work with offline data through omnichannel imports. You can take offline data, such as in-store sales or call center activity, and correlate it to your online visitor data to complete the customer data profile.
Setting up a file import is beyond the scope of this brief guide. See the full guide on importing offline data.
Next, we will learn about the visitor ID attribute and its role in identity resolution.
This page was last updated: October 28, 2026