About Tealium Insights

Insights is a customizable reporting tool, powered by AWS QuickSight. Insights provides predefined dashboards that visualize event data from EventDB and visit and visitor data from AudienceDB. These dashboards are based on predefined attributes that are defined by Tealium and are available to all profiles by default.

You can also create custom dashboards by creating a new analysis and publishing it as a dashboard. For more information, see Manage analyses.

Visualizations can be created for operational data such as the volume and quality of data collected or the success/failure rates of triggered actions, as well as customer behavioral data such as traffic to customer experience channels or the population of audience segments.

Insights must be enabled for your account. For additional information, contact your customer success manager.

Requirements

The following DataAccess products are required for Insights:

• EventDB – Must be enabled for dashboards based on event data.
• AudienceDB – Must be enabled for dashboards based on visit and visitor data.

How it works

Insights provides dashboard templates that you can use to generate the predefined dashboards. The templates specify the dataset (the source of the data) and the fields used for the dashboard, as well as the types of graphs that are displayed. For more information, see About templates and Manage dashboards.

Using templates, you can quickly generate predefined dashboards for your data without the need to configure datasets and dashboards. Generated dashboards can be exported to PDF or CSV and downloaded.

If dashboard errors occur, check the Templates > Template Details screen. The dataset may need to be refreshed. For more information, see Refresh a dataset.

Custom dashboards

To create a custom dashboard, you create an analysis. An analysis specifies the dataset, the fields from the dataset to be included in graphs, and the graphs for the dashboard. You can use an existing dataset or configure a new dataset based on an existing data source. After you have created an analysis, you can publish it as a dashboard.

Datasets

The datasets for predefined dashboards are based on the predefined attributes stored in DataAccess (EventDB and AudienceDB). Datasets can be edited.

Insights uses SPICE (Super-fast Parallel In-memory Calculation Engine) datasets for all predefined dashboards. Data for SPICE datasets is stored in quick access memory used by Amazon QuickSight.

Insights datasets are automatically created when predefined dashboards are generated. Each predefined dashboard has its own dataset.

Author and reader roles

Only users with the account admin or user admin role can manage Insights user roles. Also, Insights users must also be a member of a permission group with view access to the Insights feature. For more information, see Admin roles and Permission groups.

To manage Insights user roles, go to Insights > Manage Users.

Insights provides the following user roles:

• Reader – Users that have the reader role can view dashboards and create PDFs for dashboards.
• Author – Users that have the author role can do the following:
  • Create dashboards and share them with other users in the account.
  • Create analyses and datasets.
  • Edit a predefined analysis and save it as a new analysis.
  • Create dashboards from a predefined analysis.

Insights provides five reader roles and one author role per profile. Additional reader and author roles can be purchased. For more information, contact your customer success manager.