Single event visitor

How it works

A single event visitor occurs when Tealium receives one real-time event from a new visitor to your website or mobile app, with no additional activity during the visit.

A visitor is considered a single event visitor if all the following are true:

• Only one event received
  Exactly one event is received during the visit.
• No visitor stitching
  The event does not trigger visitor stitching.
• No badges assigned
  No badges are assigned during the visit.
• Not from file import
  The event is not generated from a file import.

Customer Data Platform (CDP)

Single event visitors are persisted in CDP, passed to AudienceStore, and stored in AudienceDB.

If the visitor returns in a new session, they are recognized as a returning visitor.

Prior to April 29, 2026, CDP did not persist single event visitor records.

EventStore and EventDB

Events from single event visitors are stored in EventStore and EventDB, with corresponding records in AudienceStore and AudienceDB.

Visit length

The default session length is 30 minutes. However, a single event visit ends after 10 minutes if no additional events occur.

This applies even for a visitor’s first visit.

For more information, see Session length.