Manage tags

Add a tag

To add a tag:

1. Go to Tag Management > Tags.
2. Click + New Tag.
3. Locate the tag for a vendor using one of the following methods:
   If the tag marketplace policy is enabled, the tag marketplace will only show the permitted tags.
   • Search
     Enter the name of the vendor in the text box, click the tag you want to add, and click Continue.

     

   • Categories
     In the sidebar, browse a vendor category, click the tag you want to add, and click Continue.
     

     

   • Detect Tag From Code
     Click Detect Tag from Code and enter the code snippet provided by your tag vendor. If the code is recognized, the matching tag will be added with the settings automatically configured.
     

     

4. Enter a Title for the tag. If you have multiple instances of the same tag, use a descriptive title to distinguish it from the other instances.
5. Enter any Notes for the tag.
6. Enter a Project ID for the tag.
7. Select whether the tag publishes to Dev, QA, or Prod publish locations. You can also select a Custom publish environment. For more information, see publish locations
8. Configure any of the Advanced Settings. For more information, see Advanced Settings

For accounts enabled for Tealium DataAccess, tag titles are included as column values in EventDB; characters for a Redshift database must consist of only UTF-8 printable characters; and ASCII letters are converted to lower case. For detailed information, see Amazon Redshift - Names and Identifiers.

Assign a load rule

1. Click Next.

2. The left side of the dialog displays the logic for when to load the tag. The right side of the dialog lists all the available rules and events. Select load rules and events and assign AND, OR, and AND NOT rule relationships between those load rules and events to determine when to load and fire the tag. You can also create new load rules and events.

   • For more information on load rules, see Load Rules.
   • For more information on events, see Events.
   • For more information on subscribing events to tags, see Subscribe a tag to an event.

   By default, every profile starts with the default load rule named All Pages and Events. This rule does not contain any conditions, which means it always evaluates to true. A tag configured with this rule will always load.

3. Click Next.

Data Mappings

In the Data Mappings tab, you can connect data layer variables with vendor tags. For more information about creating and editing data mappings, see Data Mappings.

Click Save to save the tag.

Duplicate tags

Duplicating a tag is a simple process and is the best method to use to add tags in bulk.

Use the following steps to duplicate a tag:

1. Click a tag to expand the view.
2. In the sidebar, click Duplicate.

A copy of the tag will appear in the tags table. Click the copy and then click Edit to configure it as needed.

View tag details

The tags table lists basic information about a tag: whether it is active, the name, the vendor, if it appears in any profile libraries, labels, where it is used, the load order, and its UID.

Detailed view

Click any tag in the table to view the tag details:

• Tag Vendor Information
  Displays a brief note about the tag vendor and how the tag is used.
• Tips
  Provides useful tips and documentation to assist with tag configuration.

From this screen, you can also expand and collapse the tag history view:

Publish locations

The following publish locations are available for every tag:

• Dev
  The Development (Dev) environment is a non-production environment intended for sandbox configuration.
• QA
  The Quality Assurance (QA) environment is a non-production environment intended for testing prior to releasing to production.
• Prod
  The Production (Prod) environment is the environment you intend to load on your live website.

If you select Off for any publish locations, the tag will not be published to that location. For example, if you select Off for Publish to Prod, the tag will not be pushed to your live site even if you select Prod as a publish target from the Save dialog. This setting helps to prevent the accidental release of tags before they are ready.

If your tags are not loading on a page where expected and you have verified the load rule logic, verify the correct settings in Publish Location.

Deactivate tag

We recommend deactivating a tag to turn it off without removing it from the list of tags.

Use the following steps to turn off or deactivate a tag:

1. Set the OFF/ON switch to the OFF position.
2. Click Save/Publish to save the change.
   This step immediately prevents the tag from loading on any of your pages.
3. To turn a tag back on, set the OFF/ON switch to the ON position.
   

   

Edit a tag

The configuration fields required by the vendor.

• Rules and Events
  Displays the load rule and event conditions that indicate when and where the tag will load.
• Mapped Variables
  Displays the variables that are currently mapped to the destination variables for the tag.
• Extensions
  Displays the extensions related to the tag. This includes extensions scoped to the tag, any extension that references a mapped variable, and other extensions such as the Privacy Manager or Tracking Opt-Out.
• Notes
  Provides space for additional notes about the tag configuration.
• Uses and UID
  • The Uses column displays the number of data mappings, linked events, and load rules.

    

  • The UID column displays the unique identifier for the tag.
    The UID determines the name of the file served from the CDN. For example, a tag with a UID of 1878 corresponds to the file utag.1878.js.

To edit a tag:

1. Go to Tag Management > Tags.
2. Click a tag to view its details.
3. Click the Edit button for the section you want to edit.
   The Tag Configuration, Load Rules, Mapped Variables, and Extensions sections each have an edit button that lets you focus on editing that area.

Delete a tag

Use the following steps to delete a tag:

1. Click a tag to expand the view.

2. Click Delete.

3. Click Delete.
   

   

   After you edit, delete, or deactivate a tag, the Save/Publish button changes to an orange color to indicate that you have unsaved changes in the profile.

4. Click Save/Publish to save the change.

Update tags

Use the Template Status Checker to see when a new version of a tag is available. You can update a tag by accessing the tag template. For more information, see About tag templates.

View tag history

Use the following steps to view the history of a tag:

1. Click Change History in the top bar of the expanded tag.
   An expanded view of the history for the tag appears and lists the user that made the change, what the change was, and when the change was made.
   

   

2. Click Hide to collapse the detailed view.

If you want to view the history of the load rules, events, or extensions of a tag, go to the item details page and click Change History. For more information, see Version history.

Load order

Tags are loaded in the same order as they appear in your configuration, with the exception of bundled tags.

To change the load order of tags, use the Load Order Manager.