Basic video tracking data layer specification

Data layer attributes

Variable	Description	Example	Type
`tealium_event`	Tealium event name	`video_pause`	String
`video_playhead`	The playhead position (in seconds) of the video at the time of the event	`75`	Number
`video_id`	A unique ID for the video	`xWlEk2i9r5Q`	String
`video_length`	The total length (in seconds) of the video.	`300`	Number
`video_milestone`	The percentage of video played	`25`	Number
`video_name`	The display name of the video	`How to track videos in Tealium`	String
`video_platform`	The name of the platform serving the video	`YouTube`	String

Event Tracking

Video Load

Identifier	Description
`tealium_event="video_load"`	The video was loaded and made available to the viewer.

Sample:

{
   "tealium_event"  : "video_load",
   "video_id"       : "xWlEk2i9r5Q",
   "video_length"   : 300,
   "video_name"     : "How to track videos in Tealium",
   "video_platform" : "YouTube"
}

Video Start

Identifier	Description
`tealium_event="video_start"`	The video began playing for the first time (either by auto-play or user click).

Sample:

{
   "tealium_event"  : "video_start",     
   "video_id"       : "xWlEk2i9r5Q",     
   "video_length"   : 300,     
   "video_name"     : "How to track videos in Tealium",     
   "video_platform" : "YouTube"
}

Video Play

Identifier	Description
`tealium_event="video_play"`	The video playback changed from not playing to playing.

Sample:

{  
   "tealium_event"  : "video_play",     
   "video_playhead" : 75,     
   "video_id"       : "xWlEk2i9r5Q",     
   "video_length"   : 300,     
   "video_name"     : "How to track videos in Tealium",     
   "video_platform" : "YouTube"
}

Video Pause

Identifier	Description
`tealium_event="video_pause"`	The video playback changed to paused.

Sample:

{
   "tealium_event"  : "video_pause",     
   "video_playhead" : 75,     
   "video_id"       : "xWlEk2i9r5Q",     
   "video_length"   : 300,     
   "video_name"     : "How to track videos in Tealium",     
   "video_platform" : "YouTube"
}

Video Seek

Identifier	Description
`tealium_event="video_seek"`	Video playback was advanced forward or backward to a new playhead.

Sample:

{
   "tealium_event"  : "video_seek",     
   "video_playhead" : 75,     
   "video_id"       : "xWlEk2i9r5Q",     
   "video_length"   : 300,     
   "video_name"     : "How to track videos in Tealium",     
   "video_platform" : "YouTube"
}

Video Complete

Identifier	Description
`tealium_event="video_complete"`	Video playback has completed.

Sample:

{
   "tealium_event"  : "video_complete",     
   "video_id"       : "xWlEk2i9r5Q",     
   "video_length"   : 300,     
   "video_name"     : "How to track videos in Tealium",     
   "video_platform" : "YouTube"
}

Video Milestone

Identifier	Description
`tealium_event="video_milestone"`	The video playback reached a specific percentage milestone.

Sample:

{   
   "tealium_event"   : "video_milestone",     
   "video_playhead"  : 75,     
   "video_id"        : "xWlEk2i9r5Q",     
   "video_length"    : 300,     
   "video_milestone" : 25,     
   "video_name"      : "How to track videos in Tealium",     
   "video_platform"  : "YouTube"
}