Configure Shopify Markets

Shopify Markets lets you manage multiple market regions from a single Shopify store. Use the Tealium Shopify app with Shopify Markets to configure market-specific settings to ensure accurate data collection and reporting.

Prerequisites

• Shopify Markets must be enabled in your Shopify admin (Settings > Markets).
• At least one market must be configured in Shopify before using the Markets tab.
• Complete the global Tealium configuration in the Config tab first.

Accessing the Markets Tab

1. Open the Tealium app in your Shopify admin.
2. Click the Markets tab.
3. The tab displays all markets configured in your Shopify store.

Configure a market

1. Click the Configure button next to the market you want to set up.
2. A modal form opens with the following fields:
   • Tealium Account: The Tealium account name for this market.
   • Tealium Environment: Select dev, qa, or prod.
   • Client-Side Profile: Profile for utag.js loading.
   • Server-Side Profile: Profile for webhook data (if using server-side tracking).
   • First-Party Domain: (Optional) Custom domain for utag.js.
   • Custom Data Layer Config: (Optional) JSON object for additional data layer variables.
3. Click Save to apply the configuration.

Using inherit defaults

Each market has an Inherit Defaults option:

• Checked: The market uses the global configuration from the Config tab.
• Unchecked: The market uses its own custom configuration.

Use this option when most markets share the same settings, but one or two need different profiles.

Custom data layer configuration

Add market-specific variables to the data layer using JSON format.

Two value types are supported:

Literal Values:

{ "market_region": "EMEA", "market_currency": "EUR" }

JavaScript References:

{ "page_title": document.title, "current_url": window.location.href }

Dynamic variables (for example, {{ product.id }}) are not supported in custom data layer configuration.

Global vs market settings

Some settings are always global and cannot be changed per market:

• Tracking Mode: Client-side, server-side, or both (set in Config tab).
• Webhook Selection: Which webhooks are enabled (set in Server Events tab).

The following settings can be customized per market:

• Tealium Account
• Tealium Environment
• Client-Side Profile
• Server-Side Profile
• First-Party Domains
• Custom Data Layer Variables

Verifying market configuration

To verify the correct configuration is loading:

1. Enable debug mode (see Debugging section).
2. Navigate to your storefront using a market-specific URL. For example, /en-de/ for Germany.
3. Open browser developer tools and check the console for Tealium configuration output.
4. Verify that the account, profile, and environment match your market configuration.