Guides

These guides provide practical examples and strategies to help you use Tealium effectively and solve real-world challenges.

Abandonment strategy

This guide explains different types of abandonment, common reasons for it, key metrics to track, and strategies for retargeting abandoners through segmented campaigns.

Cart abandonment

This guide shows how to target visitors who added products to the shopping cart but didn’t complete a purchase.

Lifetime value

This article explains the concept of lifetime value (LTV) and outlines strategies for measuring it and using it effectively.

VIP badge

This guide explains how to build a VIP badge to identify your most important customers.