データレイヤーとイベント
この記事では、Tealium Shopifyアプリによって追跡されるデータレイヤー変数とイベントについての情報を提供します。
Tealiumのデータレイヤーとユニバーサルデータオブジェクトについての詳細は、データレイヤー入門およびユニバーサルデータオブジェクトをご覧ください。
サポートされる変数
以下のユニバーサルデータレイヤー変数がTealium Shopifyアプリでサポートされています:
| 変数 | 説明 |
|---|---|
cart_total_items |
整数 |
cart_total_value |
浮動小数点 |
country_code |
文字列 |
customer_city |
文字列 |
customer_country |
文字列 |
customer_email |
文字列 |
customer_first_name |
文字列 |
customer_id |
文字列 |
customer_last_name |
文字列 |
customer_logged_in |
ブール値 |
customer_state |
文字列 |
customer_zip |
文字列 |
language_code |
文字列 |
order_currency |
文字列 |
order_discount_amount |
文字列 |
order_id |
文字列 |
order_shipping |
浮動小数点 |
order_subtotal |
浮動小数点 |
order_tax |
浮動小数点 |
order_total |
浮動小数点 |
page_name |
文字列 |
page_type |
文字列 |
payment_gateway |
文字列 |
product_brand |
リスト |
product_category |
リスト |
product_currency |
文字列 |
product_id |
リスト |
product_image_url |
リスト |
product_main_id |
リスト |
product_name |
リスト |
product_normal_price |
リスト |
product_on_page |
リスト |
product_one_variant |
リスト |
product_price |
リスト |
product_quantity |
リスト |
product_sku |
リスト |
product_unit_price |
リスト |
product_url |
リスト |
search_keyword |
文字列 |
search_results |
整数 |
site_section |
文字列 |
tealium_event |
文字列 |
tealium_from_checkout |
整数 |
tealium_visitor_id |
文字列 |
クライアント側の例示データ
以下のセクションでは、特定のイベントの例示データを示します。
page_viewおよびcategory_viewイベントの例示データ
| 変数 | 例示値 |
|---|---|
cart_total_items |
0 |
cart_total_value |
0.00 |
customer_logged_in |
“false” |
language_code |
“en” |
page_name |
“女性服” |
page_type |
“page” |
product_on_page |
[“40586935271479”, “40586935664695”, “40586935599159”, “40586935402551”, “40586935762999”,…] |
site_section |
“collection” |
tealium_event |
“page_view” |
tealium_visitor_id |
“01902bf47c7200111b70236f67ee0506f004b06700fbe” |
product_viewイベントの例示データ
| 変数 | 例示値 |
|---|---|
cart_total_items |
0 |
cart_total_value |
0.00 |
customer_logged_in |
“false” |
language_code |
“en” |
page_name |
“女性靴” |
page_type |
“product” |
product_brand |
[“XYZ Shoes”] |
product_id |
[“6933873000503”] |
product_name |
[“フラットシューズ”] |
product_price |
[“600.00”] |
product_sku |
[""] |
site_section |
“product” |
tealium_event |
“product_view” |
tealium_visitor_id |
“01902bf47c7200111b70236f67ee0506f004b06700fbe” |
cart_add / cart_removeイベントの例示データ
| 変数 | 例示値 |
|---|---|
cart_total_items |
0 |
cart_total_value |
0.00 |
customer_logged_in |
“false” |
language_code |
“en” |
page_name |
“女性服” |
page_type |
“product” |
product_brand |
[“XYZ Clothing”] |
product_category |
[""] |
product_currency |
“CAD” |
product_id |
[“40586935402551”] |
product_image_url |
[""] |
product_main_id |
[6933873000503] |
product_name |
[“XYZ Womens’s Flats”] |
product_normal_price |
[600] |
product_one_variant |
[true] |
product_quantity |
[1] |
product_unit_price |
[600] |
product_url |
["/products/the-collection-snowboard-hydrogen?variant=40586935402551"] |
tealium_event |
“cart_add” |
tealium_visitor_id |
“01902bf47c7200111b70236f67ee0506f004b06700fbe” |
searchイベントの例示データ
| 変数 | 例示値 |
|---|---|
cart_total_items |
0 |
cart_total_value |
0.00 |
customer_logged_in |
“false” |
language_code |
“en” |
search_keyword |
“靴” |
search_results |
12 |
site_section |
“search” |
page_name |
“検索: 「靴」に対する12件の結果が見つかりました” |
product_on_page |
[“40586935009335”, “40586935566391”, “40586935500855”, “40586934976567”, “40586935402551”,…] |
tealium_event |
“search” |
tealium_visitor_id |
“01902bf47c7200111b70236f67ee0506f004b06700fbe” |
checkoutイベントの例示データ
| 変数 | 例示値 |
|---|---|
site_section |
“order” |
tealium_from_checkout |
1 |
page_name |
“チェックアウト:開始” |
page_type |
“checkout” |
cart_total_items |
0 |
cart_total_value |
0.00 |
tealium_event |
“checkout” |
tealium_visitor_id |
“01902bf47c7200111b70236f67ee0506f004b06700fbe” |
checkout_address_info_submittedイベントの例示データ
| 変数 | 例示値 |
|---|---|
site_section |
“order” |
tealium_from_checkout |
1 |
page_name |
“チェックアウト:フォーム” |
page_type |
“checkout” |
cart_total_items |
0 |
cart_total_value |
0.00 |
tealium_event |
“checkout_address_info_submitted” |
tealium_visitor_id |
“01902bf47c7200111b70236f67ee0506f004b06700fbe” |
purchaseイベントの例示データ
| 変数 | 例示値 |
|---|---|
site_section |
“order” |
tealium_from_checkout |
1 |
customer_country |
“US” |
customer_state |
“CA” |
customer_city |
“San Diego” |
customer_zip |
“92121” |
customer_id |
“6691629760567” |
customer_logged_in |
“false” |
customer_email |
“user.name@example.com” |
customer_first_name |
“user” |
customer_last_name |
“name” |
country_code |
“US” |
order_id |
“5853792796727” |
order_subtotal |
2400 |
order_total |
2400 |
order_currency |
“USD” |
order_tax |
0 |
order_shipping |
0 |
order_discount_amount |
"" |
payment_gateway |
“shopify_payments” |
product_id |
[“6933873000503”] |
product_on_page |
[“6933873000503”] |
product_quantity |
[4] |
product_unit_price |
[2400] |
product_name |
[“XYZ Women’s Flats”] |
product_sku |
[“40586935402551”] |
page_name |
“情報 - Tealiumapp - チェックアウト” |
cart_total_items |
0 |
cart_total_value |
0.00 |
page_type |
“order” |
tealium_event |
“purchase” |
tealium_visitor_id |
“01902bf47c7200111b70236f67ee0506f004b06700fbe” |
Webhook例示データ
以下のセクションでは、特定のイベントの例示データを示します。
ORDERS_CREATEイベントの例示データ
注文識別子
| 変数 | 例示値 |
|---|---|
order_id |
“5853792796727” |
order_name |
“注文 #12345” |
order_number |
“12345” |
checkout_token |
“abcdef123456” |
confirmation_number |
“CONF123456” |
landing_site |
“/landing-page” |
order_created_at |
“2024-06-01T12:34:56Z” |
注文財務情報
| 変数 | 例示値 |
|---|---|
order_total |
2400 |
order_subtotal |
2400 |
order_discount |
0 |
order_tax |
0 |
order_shipping |
0 |
order_currency |
“USD” |
order_payment_type |
“VISA” |
order_coupon_code |
“20SAVE” |
order_shipping_type |
“Fedex” |
顧客データ
| 変数 | 例示値 |
|---|---|
customer_id |
“6691629760567” |
customer_email |
“user.name@example.com” |
customer_first_name |
“John” |
customer_last_name |
“Smith” |
customer_city |
“San Diego” |
customer_country |
“US” |
customer_state |
“CA” |
customer_zip |
“92121” |
customer_email_marketing_consent |
“True” |
customer_sms_marketing_consent |
“True” |
製品データ(行アイテムごとに1エントリ)
| 変数 | 例示値 |
|---|---|
product_id |
[“6933873000503”] |
product_variant |
[“Size 8 / Black”] |
product_name |
[“XYZ Women’s Flats”] |
product_quantity |
[4] |
product_unit_price |
[2400] |
product_brand |
[“XYZ”] |
product_sku |
[“40586935402551”] |
product_category |
[“Women’s Shoes”] |
product_discount |
[0] |
product_promo_code |
[“20SAVE”] |
Tealiumメタデータ
| 変数 | 例示値 |
|---|---|
tealium_event |
“purchase” |
tealium_account |
“myaccount” |
tealium_profile |
“main” |
tealium_datasource |
“shopify_app” |
shopify_topic |
“orders/create” |
CHECKOUTS_CREATEの例示データ
| 変数 | 例示値 |
|---|---|
order_id |
“5853792796727” |
checkout_token |
“abcdef123456” |
order_total |
2400 |
order_subtotal |
2400 |
order_discount |
0 |
order_currency |
“USD” |
商品データ(配列)
| 変数 | 例示値 |
|---|---|
product_id |
[“6933873000503”] |
product_variant |
[“Size 8 / Black”] |
product_name |
[“XYZ Women’s Flats”] |
product_quantity |
[4] |
product_sku |
[“40586935402551”] |
product_category |
[“Women’s Shoes”] |
product_discount |
[0] |
product_list_price |
[2400] |
Tealiumメタデータ
| 変数 | 例示値 |
|---|---|
tealium_event |
“checkouts_create” |
tealium_account |
“myaccount” |
tealium_profile |
“main” |
tealium_datasource |
“shopify_app” |
shopify_topic |
“checkouts/create” |
REFUNDS_CREATEの例示データ
| 変数 | 例示値 |
|---|---|
order_id |
“5853792796727” |
customer_id |
“6691629760567” |
order_currency |
“USD” |
order_total |
2400 |
order_tax |
0 |
order_discount |
0 |
restock |
true |
note |
文字列(返金理由) |
返金された商品(配列)
| 変数 | 例示値 |
|---|---|
product_id |
[“6933873000503”] |
product_variant |
[“Size 8 / Black”] |
product_sku |
[“40586935402551”] |
product_quantity |
[2] |
product_name |
[“XYZ Women’s Flats”] |
product_unit_price |
[2400] |
product_category |
[“Women’s Shoes”] |
Tealiumメタデータ
| 変数 | 例示値 |
|---|---|
tealium_event |
“shopify_refund” |
tealium_account |
“myaccount” |
tealium_profile |
“main” |
tealium_datasource |
“shopify_app” |
shopify_topic |
“refunds/create” |
CARTS_CREATE / CARTS_UPDATEの例示データ
| 変数 | 例示値 |
|---|---|
cart_token |
“abcdef123456” |
cart_total_items |
2 |
cart_total_value |
1200 |
商品データ(配列)
| 変数 | 例示値 |
|---|---|
product_id |
[“6933873000503”] |
product_variant |
[“Size 8 / Black”] |
product_name |
[“XYZ Women’s Flats”] |
product_quantity |
[2] |
product_unit_price |
[1200] |
product_brand |
[“XYZ”] |
product_category |
[“Women’s Shoes”] |
product_discount |
[0] |
product_image_url |
[“https://cdn.shopify.com/s/files/1/0000/0001/products/flats.jpg”] |
product_url |
["/products/xyz-womens-flats?variant=6933873000503"] |
Tealiumメタデータ
| 変数 | 例示値 |
|---|---|
tealium_event |
“cart_create” |
tealium_account |
“myaccount” |
tealium_profile |
“main” |
tealium_datasource |
“shopify_app” |
shopify_topic |
“carts/create” |
CUSTOMERS_EMAIL_MARKETING_CONSENT_UPDATEの例示データ
| 変数 | 例示値 |
|---|---|
customer_id |
“6691629760567” |
customer_email |
“user.name@example.com” |
consent_state |
“subscribed” |
opt_in_level |
“single_opt_in” |
consent_timestamp |
“2024-06-01T12:34:56Z” |
Tealiumメタデータ
| 変数 | 例示値 |
|---|---|
tealium_event |
“email_consent_change” |
tealium_account |
“myaccount” |
tealium_profile |
“main” |
tealium_datasource |
“shopify_app” |
shopify_topic |
“customers_email_marketing_consent/update” |
CUSTOMERS_MARKETING_CONSENT_UPDATE (SMS)の例示データ
| 変数 | 例示値 |
|---|---|
customer_id |
“6691629760567” |
consent_state |
“subscribed” |
opt_in_level |
“single_opt_in” |
consent_collected_from |
“website” |
consent_timestamp |
“2024-06-01T12:34:56Z” |
Tealiumメタデータ
| 変数 | 例示値 |
|---|---|
tealium_event |
“sms_consent_change” |
tealium_account |
“myaccount” |
tealium_profile |
“main” |
tealium_datasource |
“shopify_app” |
shopify_topic |
“customers_marketing_consent/update” |
CUSTOMERS_CREATEの例示データ
| 変数 | 例示値 |
|---|---|
customer_id |
“6691629760567” |
customer_email |
“user.name@example.com” |
customer_first_name |
“John” |
customer_last_name |
“Smith” |
customer_city |
“San Diego” |
customer_country |
“US” |
customer_country_code |
“US” |
province |
“California” |
province_code |
“CA” |
order_currency |
“USD” |
shopify_tags |
“wholesale,newsletter” |
created_at |
“2024-06-01T12:34:56Z” |
Tealiumメタデータ
| 変数 | 例示値 |
|---|---|
tealium_event |
“Shopify New Customer” |
tealium_account |
“myaccount” |
tealium_profile |
“main” |
tealium_datasource |
“shopify_app” |
shopify_topic |
“customers/create” |
最終更新日 :: 2026年January月14日