Manage audiences

The new fill audience feature is in Early Access and is only available to select customers. If you are interested in trying this feature, contact your Tealium Support representative.

An audience is a combination of one or more attribute conditions. The more filters you add, the more specific your audience.

When you create or edit an audience, the Audience size value reflects the count of visitors in the audience through the previous full day.

Create an audience

Use the following steps to create an audience:

1. Go to AudienceStream > Audiences.

2. Click + New Audience.

3. Enter a Name for the audience.

   If you use a DataAccess product (EventStore, AudienceStore, EventDB, or AudienceDB), the audience name must be fewer than 128 characters in length. Otherwise, DataAccess may trim the audience name and errors may occur.

4. To add a condition for the audience, select an attribute, an operator, and a value.

   • The estimated potential size for the audience is displayed. For more information, see potential size.
   • Click Calculate to update the potential size as you edit or add conditions.
   • When you hover over an attribute, the enrichment for the attribute is displayed.
   • If you select a badge for the attribute, select is assigned or is not assigned.
   • For operators that specify a time frame, select a value and the time frame.

5. To add another condition, click + Add Condition.

6. To save this segment, click the Save icon.

   

   Enter a Name for the segment, then click Done.

   If you use a DataAccess product (EventStore, AudienceStore, EventDB, or AudienceDB), the segment name must be fewer than 128 characters in length. Otherwise, DataAccess may trim the segment name and errors may occur.

7. To add a segment, click + Add Segment, then add conditions for the segment.

   • Click Calculate to update the potential size as you edit or add conditions.

8. To add a previously saved segment, click the down-arrow next to + Add Segment and select a segment.

   • When you hover over a segment, the conditions for the segment are displayed.

9. To exclude a segment, click + Add Segment to Exclude, then add conditions for the segment.

10. To exclude a previously saved segment, click the down-arrow next to + Add Segment to Exclude and select a segment.

11. To perform a one-time backfill of the audience, select Fill Audience. For more information, see Fill an audience.

12. To add a label or notes, or change the retention time, click More Options.

    1. To add a label, click Add Label and select a label.
    2. Enter notes, if needed.
    3. To modify the audience retention time, select a value from the list. The time of a visitor’s last visit determines the start of the retention time for that visitor.

13. To immediately activate the audience, click Connect & Activate, then select and configure a connector.

    • For more information, refer to the setup guide for the selected connector.

14. To save the audience without activating it, click Done.

15. Save and publish.

Create an audience from an existing audience

You can duplicate an audience from the list of audiences, or from the audience detail view, then modify the duplicate to create a new audience.

To duplicate an audience from the list of audiences, follow these steps:

1. Go to AudienceStream > Audiences.
2. In the audience menu, select Duplicate.
   • The copy of the audience is displayed.
3. Click Edit to modify the Name and conditions as needed for the new audience.
4. Click Done or Connect & Activate.
5. Save and publish.

To duplicate an audience from audience details, follow these steps:

1. Go to AudienceStream > Audiences.
2. Click an audience in the list, then click Duplicate.
   • The copy of the audience is displayed.
3. Click Edit to modify the Name and conditions as needed for the new audience.
4. Click Done or Connect & Activate.
5. Save and publish.

Edit an audience

To edit an audience, follow these steps:

1. Go to AudienceStream > Audiences.
2. Click an audience in the list, then click Edit.
3. Modify the audience as needed.
   • Click Calculate to update the potential size as you edit or add conditions.
4. To perform a one-time backfill of the audience, select Fill Audience. For more information, see Fill an audience.
5. To add an activation or view activations for this audience, click Activations.
   • For information on adding an activation, see Activate an audience.
6. To view information about visitors and activity for this audience, click Insights.
7. To view the functions triggered by this audience, click Functions.
8. When you are finished editing the audience, click Done or Connect & Activate.
9. Save and publish.

Activate an audience

To activate an audience, select and configure a connector, as follows:

1. Go to AudienceStream > Audiences.
2. Click an audience in the list, then click Edit.
3. Click the Activations tab, then click + Add Activation.
4. Select and configure a connector.
   • For more information, refer to the setup guide for the selected connector.
5. Click X to close the audience.
6. Save and publish.

Deactivate an audience

To deactivate an audience, follow these steps:

1. Go to AudienceStream > Audiences.
2. Click an audience in the list, then click Activations.
3. Click the connector, then toggle the connector to Off.
4. Save and publish.

Delete an audience

You can delete an audience from the list of audiences or from the audience details view.

To delete an audience from the list of audiences, follow these steps:

1. Go to AudienceStream > Audiences.
2. Click the audience menu, and select Delete.
3. In the confirmation dialog, click Delete.
4. Save and publish.

To delete an audience from audience details, follow these steps:

1. Go to AudienceStream > Audiences.
2. In the list of audiences, click the audience.
3. Click Delete.
4. In the confirmation dialog, click Delete.
5. Save and publish.