About DataAccess
This article describes Tealium DataAccess, it’s capabilities and the different data formats.
How it works
Tealium DataAccess is an enterprise data hub solution that extends the power of Tealium iQ Tag Management, Tealium AudienceStream CDP, and Tealium EventStream API Hub with long-term storage for data collected from web and mobile touchpoints, online and offline channels, and real-time audiences.
The data that flows into the Tealium Customer Data Hub is used in real-time for your vendor integrations or to trigger actions across marketing technologies and DataAccess is used to provide long-term storage for the resulting visitor profile, event, and omnichannel data.
DataAccess works with EventStream feeds to store event data and with AudienceStream audiences to store visitor profile data.
Data formats
Built on the enterprise-class solutions Amazon Redshift and Amazon S3 , DataAccess offers two formats for storage: structured data and semi-structured data.
Structured data
Structured data is easier to upload, extract, load, store, query, and analyze because of its high degree of organization and fixed fields. Structure data can be accessed using various business intelligence tools.
This format is used for the following products:
Semi-structured data
Semi-structured data is a raw format that can be downloaded as JSON files directly from the interface.
This format is use for the following products:
Semi-structured data, due to its lack of organization, makes structure harder to accomplish and requires an Extract, Transform, and Load (ETL), into systems such as Hadoop, before the data can be used.
Product capabilities
Offerings name | Store data | Extract data | Query data | Analyze data | Visualize data |
---|---|---|---|---|---|
EventStore | ✔ | ✔ | ✔ | ||
EventDB | ✔ | ✔ | ✔ | ✔ | ✔ |
AudienceStore | ✔ | ✔ | ✔ | ||
AudienceDB | ✔ | ✔ | ✔ | ✔ | ✔ |
EventDirect | ✔ | ||||
Webhook (Event/Audience) | ✔ |
Product descriptions
Offerings name | Description | Structure type | Technology used |
---|---|---|---|
EventStore |
|
Semi-structured | Amazon S3 |
EventDB |
|
Structured | Amazon Redshift Spectrum |
EventDirect |
|
Customer Choice | Customer Host |
AudienceStore |
|
Semi-structured | Amazon S3 |
AudienceDB |
|
Structured | Amazon Redshift |
Webhook (Event/Audience) |
|
Customer Choice | Customer Host |
This page was last updated: January 7, 2023