comScore Mobile JS Tracking Tag Setup Guide

This article describes how to set up the comScore Mobile JS Tracking tag.

Tag tips

This tag is for use within a native mobile app. It is not intended for use on mobile web site implementations.
Use mapping to set additional parameters and to override the standard config values.

Tag configuration

Navigate to the Tag Marketplace to add a new tag. For more information, see About tags.

When adding the tag, configure the following settings:

Client ID
Publisher Secret Key
Enable Auto Update
Keep Alive Event

Load rules

Load the tag on all pages or set conditions for when your tag will load. For more information, see About load rules.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For more information, see About data mappings.

The available categories are:

Standard

Variable	Description
`clientID`	clientID
`pub_key`	pub_key
`appName`	appName
`appVersion`	appVersion
`keepAliveEnabled`	keepAliveEnabled, true/false, default is true.
`enableAutoUpdate`	enableAutoUpdate, true/false, default is false.
`update_interval`	update_interval
`update_foregroundOnly`	update_foregroundOnly
`view_name`	Page View Name

Labels

Variable	Description
`labels.ns_site`	comscore_site
`labels.####`	Custom Label
`autoStartLabels.####`	Auto Start Label

Events

To map events, refer to Create an Event Mapping.

Variable	Description
`active`	Active
`aggregate`	Aggregate
`close`	Close
`inactive`	Inactive
`hidden`	Hidden
`launch`	Launch
`sleep`	Sleep
`view`	View
`wake`	Wake

Platform

Variable	Description
`plat.appName`	AppName
`plat.appVersion`	App Version
`plat.visitorId`	Visitor ID, overrides `_ccustid`
`plat.deviceName`	Device Name
`plat.version`	Platform Version
`plat.name`	Platform Name
`plat.runtime`	Runtime Version
`plat.os_version`	OS Version
`plat.dev_resolution`	Device Resolution
`plat.dev_language`	Device Language
`plat.app_rdns`	Package Name
`plat.connection_type`	Connection Type
`plat.visitorIDSuffix`	Visitor ID Suffix

Configuring Multiple Floodlight Tags

comScore Digital Analytix

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This page was last updated: January 30, 2023