Google Ads Conversions Connector Setup Guide
This article describes how to set up the Google Ads Conversions connector.
Connector actions
| Action Name | AudienceStream | EventStream |
|---|---|---|
| Upload Call Conversion | ✓ | ✓ |
| Upload Click Conversion | ✓ | ✓ |
| Conversion Restatement | ✓ | ✓ |
| Conversion Retraction | ✓ | ✓ |
API information
This connector uses the following vendor API:
- API Name: Google Ads API
- API Version: v15
- API Endpoint:
https://googleads.googleapis.com/ - Documentation: Google Ads API
Batch limits
This connector uses batched requests to support high-volume data transfers to the vendor. For more information, see Batched Actions. Requests are queued until one of the following thresholds is met or the profile is published:
- Max number of requests: 2000
- Max time since oldest request: 10 minutes
- Max size of requests: 2 MB
Delayed actions
Actions are delayed for 30 minutes to accommodate uploading offline conversions, as per Google’s best practices. For more information about delayed actions using the Google Campaign Manager 360 Floodlight connector, see Google’s Best practices for uploading offline conversions documentation.
Actions are not delayed when using trace in EventStream or AudienceStream.
Consent
The connector sends the value of GRANTED for adUserData and adPersonalization consent by default. To override the default, map a relevant EventStream attribute to Ad User Data Consent and/or Ad Personalization Consent with a value of DENIED.
Configure settings
Navigate to the Connector Marketplace and add a new connector. For general instructions on how to add a connector, see the About Connectors article.
After adding the connector, configure the following settings:
Action settings - parameters and options
Click Next or go to the Actions tab. This is where you configure connector actions.
This section describes how to set up parameters and options for each action.
Action - Upload Call Conversion
Parameters
| Parameter | Description |
|---|---|
| Customer ID | (Required) Select the customer account ID. Available options reflect accessible customer accounts for authenticated user. |
| Conversion Action | (Required) Select existing conversion action. For more information, see Google Ads Conversion Tracking. |
Conversion Data parameters
| Parameter | Description |
|---|---|
| Caller ID | (Required) The caller ID from which this call was placed. Caller ID is expected in E.164 format and preceded by the plus (+) character. For example, +16502531234 |
| Call Start Datetime | (Required) The date and time at which the call occurred. The timezone must be specified. The format is yyyy-mm-dd hh:mm:ss. For example, 2020-01-01 12:32:45-8:00. |
| Conversion Datetime | (Required) The and date time at which the conversion occurred. This date and time must be after the call time. The timezone must be specified. The format is yyyy-mm-dd hh:mm:ss For example, 2020-01-01 12:32:45-8:00. |
| Conversion Value | The value of the conversion for the advertiser. |
| Currency Code | The currency associated with the conversion value. This is the ISO 4217 3-character currency code. For example,USD or EUR. |
Optional parameters
| Parameter | Description |
|---|---|
| Conversion Action Override | Provide a conversion action ID to override the Conversion Action parameter. This field lets you use EventStream variables to populate the Conversion Action ID parameter. |
| Custom Variables | The custom variables associated with this conversion. For more information, see: Custom Variable. |
| Ad User Data Consent | Consent for ad user data. The default value is GRANTED. Valid values are GRANTED and DENIED. |
Action - Upload Click Conversion
Parameters
| Parameter | Description |
|---|---|
| Customer ID | Select the customer account ID. Available options reflect accessible customer accounts for authenticated user. |
| Conversion Action | Select the existing conversion action. For more information, see Google Ads Conversion Tracking. |
Conversion Data parameters
| Parameter | Description |
|---|---|
| Google Click ID | (Required) The Google click ID (gclid) associated with this conversion. |
| Conversion Datetime | (Required) The date and time at which the conversion occurred. This date and time must be after the call time. The timezone must be specified. The format is yyyy-mm-dd hh:mm:ssFor example, 2020-01-01 12:32:45-8:00. |
| Conversion Value | The value of the conversion for the advertiser. |
| Currency Code | Currency associated with the conversion value. This is the ISO 4217 3-character currency code. For example, USD or EUR. |
| Order ID | (Required) The order ID associated with the conversion. An order ID can only be used for one conversion per conversion action. |
| External Attribution Credit | This parameter represents the fraction of the conversion that is attributed to the Google Ads click. |
| External Attribution Model | The specified attribution model name. For more information, see Google Ads API Click Conversion. |
Optional parameters
| Parameter | Description |
|---|---|
| Conversion Action Override | Provide a conversion action ID to override the Conversion Action parameter. This field lets you use EventStream variables to populate the Conversion Action ID parameter. |
| Custom Variables | The custom variables associated with this conversion. For more information, see: Custom Variable. |
| Ad User Data Consent | Consent for ad user data. The default value is GRANTED. Valid values are GRANTED and DENIED. |
Cart Data parameters
| Parameter | Description |
|---|---|
| Merchant ID | The Merchant Center ID where the items are uploaded. |
| Feed Country Code | The country code associated with the feed where the items are uploaded. |
| Feed Language Code | The language code associated with the feed where the items are uploaded. |
| Local Transaction | The sum of all transaction level discounts, such as free shipping and coupon discounts for the whole cart. The currency code is the same as that in the ClickConversion message. |
| Product ID | The shopping ID of the item. This value must be equal to the Merchant Center product identifier. Use an array to add multiple items. Array type attributes must be of equal length. |
| Quantity | The number of items sold. Use an array to add multiple items. Array type attributes must be of equal length. |
| Unit Price | The unit price excluding tax, shipping, and any transaction level discounts. The currency code is the same as that in the ClickConversion message. Use an array to add multiple items. Array type attributes must be of equal length. |
Action — Conversion Restatement
Wait 24 hours after a conversion is reported before adjusting it to avoid a CONVERSION_NOT_FOUND or TOO_RECENT_CONVERSION error.
Parameters
| Parameter | Description |
|---|---|
| Conversion Action | Select existing conversion action. For more information, see Google Ads Conversion Adjustments. |
| Restatement Value | (Required) The value of the conversion after restatement. |
| Restatement Date Time | (Required) The date and time at which the adjustment occurred. The format is yyyy-mm-dd hh:mm:ss+|-hh:mm. Date attributes will be converted to the format Google expects. |
| Order ID | Either Order ID or Google Click ID with Conversion Date Time must be provided. If the conversion was reported with an order ID specified, that order ID must be used. |
| Google Click ID | Either Order ID or Google Click ID with Conversion Date Time must be provided. If the conversion was reported with an order ID specified, that order ID must be used. |
| Conversion Date Time | The date and time of the conversion. The format is yyyy-mm-dd hh:mm:ss+|-hh:mm. Date attributes will be converted to the format Google expects. |
| Currency Code | The currency of the restated value. If not provided, then the default currency from the conversion action is used. |
Optional parameter
| Parameter | Description |
|---|---|
| Conversion Action Override | Provide a conversion action ID to override the Conversion Action parameter. This field lets you use EventStream variables to populate the Conversion Action ID parameter. |
Action — Conversion Retraction
Wait 24 hours after a conversion is reported before adjusting it to avoid a CONVERSION_NOT_FOUND or TOO_RECENT_CONVERSION error.
Parameters
| Parameter | Description |
|---|---|
| Conversion Action | Select existing conversion action. For more information, see Google Ads Conversion Adjustments. |
| Retraction Date Time | (Required) The date and time at which the retraction occurred. The format is yyyy-mm-dd hh:mm:ss+|-hh:mm. Date attributes will be converted to the format Google expects. |
| Order ID | Either Order ID or Google Click ID with Conversion Date Time must be provided. If the conversion was reported with an order ID specified, that order ID must be used. |
| Google Click ID | Either Order ID or Google Click ID with Conversion Date Time must be provided. If the conversion was reported with an order ID specified, that order ID must be used. |
| Conversion Date Time | This parameter must be in the format yyyy-mm-dd hh:mm:ss+|-hh:mm. Date attributes will be converted to the format Google expects. |
| Conversion Action Override | Provide a conversion action ID to override the Conversion Action parameter. This field lets you use EventStream variables to populate the Conversion Action ID parameter. |
Considerations for Real-Time Web Traffic
A click-through associated with a Google Click ID must have occurred at least 6 hours prior to activating the connector, otherwise Google will reject the request. We recommend additional consideration when using this connector for the activation of real-time web traffic due to the fact that many of the Google Click IDs are associated with clicks that occurred less than 6 hours before the conversion event.
Consider one of the following strategies to use the connector in this manner:
- Upload historical conversion data using a file import or the Collect API.
- Send the data to a Google Sheet and manually upload the data to Google Ads.
This page was last updated: April 29, 2024