Tealium + Clicktale Carmel Integration Guide | Technology Partners

A working integration of iQ Tag Management with the Clicktale tag from the Tealium tag marketplace enables customers to seamlessly execute session replays associated with clickstream data in order to detect and minimize end customer friction associated with tagged web pages.

Prerequisites

Tealium
- iQ Tag Management
- AudienceStream
- EventStream (optional)
Clicktale
- Clicktale real-time signals are available to all customers with access to the Data Export

How it works

Clicktale empowers brands to act on unique behavioral insights to turn user experiences into measurable advantages. For more information about Clicktale, a Contentsquare company, visit contentsquare.com.

Fraud

Excessive Pasting
Triggers when thresholds are met that identify abnormal and potentially fraudulent pasting behavior within the same visitor session. There are three (3) levels of Fraud likelihood: low, medium, and high.
Excessive Reload
Triggers when thresholds are met that identify abnormal and potentially fraudulent reload behavior within the same visitor session. There are three (3) levels of Fraud likelihood: low, medium, and high

Ad blocking

Ad Blocker Signal
Identifies when or if certain files are blocked, which identifies that an ad-blocker is present.

You can optionally use signals from your EventStream event specifications and your AudienceStream visitor attributes.

Tag tips

Conversion fires when Order ID is set.
To send your Clicktale Replay Link to UDH, you must:
- Contact your Clicktale representative to enable the generation of the replay link.
- Set the Send Replay Link configuration to True.
The Contentsquare tag automatically detects the Tealium account and profile loading on the page and sends the replay link there. To send the replay link to a different account or profile, override the default values by mapping the desired account and profile to the tealium_account and tealium_profile destinations, respectively
To pass Tealium Audiences and Badges to Clicktale:
- Contact your Clicktale representative to enable the receiving of this data.
- To send a Badge to Clicktale, navigate to the Badges tab in the mapping toolbox and enter the name by which the Badge will be identified in the Clicktale system.
- To send all Audiences to Clicktale, toggle the Send UDH Audiences toggle to True.

Tag configuration

First, go to Tealium’s tag marketplace and add the Clicktale Carmel tag (Learn more about how to add a tag).

After adding the tag, configure the following settings in the Data Mappings section.

Load rules

Load Rules determine when and where to load an instance of this tag. The ‘Load on All Pages’ rule is the default load rule. To load this tag on a specific page, create a new load rule with the relevant conditions.

Load this Tag on the page where you want to track the visitor’s mouse movements.

Data mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable	Description
`title`	Required. Identifies the tag instance. Clicktale Carmel is the default name. When using multiple tags by the same vendor, assign a unique name.
`partition`	Partition. The partition where data is sent. Map to this variable to dynamically configure the server partition value.
`project_guid`	Project GUID. Map to this variable to set the project guide field.
`send_replay_link`	Send Clicktale Replay Link Values are true or false.
`send_udh_audiences`	Send UDH Audiences. Values are true or false.
`tealium_account`	Tealium Account.
`tealium_profile`	Tealium Profile.

E-Commerce

Variable	Description
`order_id`	Order ID. Overrides `_corder`. Required for transactions.
`order_total`	Order total. Overrides `_ctotal`. Required for transactions.
`order_shipping`	Shipping amount. Overrides `_cship`.
`order_tax`	Tax amount. Overrides `_ctax`.
`product_id`	Array List of Product IDs. Overrides `_cprod`.
`product_name`	Array List of Names. Overrides `_cprodname`. Required for transactions.
`product_sku`	Array List of SKUs. Overrides `_csku`. Required for transactions.
`product_category`	Array List of Categories. Overrides `_ccat`.
`product_quantity`	Array List of Quantities. Overrides `_cquan`. Required for transactions.
`product_unit_price`	Array List of Prices. Overrides `_cprice`. Required for transactions.

Badges

Variable	Description
`title`	Badge Identifier. To send the mapped badge to Clicktale, enter the name by which the badge will be identified in Clicktale. Tealium automatically includes the badge title as a child property of a new object `send_udh_data` Your badge name will appear as mapped to `send_udh_data`.