Manage tags

Add a tag

To add a tag:

1. Go to iQ Tag Management > Tags.
2. Click + Add Tag. The Tag Marketplace appears.
3. Locate the tag for a vendor using one of the following methods:
   If you have enabled the Tag Marketplace Policy to show or hide specific tags, the Tag Marketplace appearance will vary accordingly. Tags hidden by the policy do not appear in the Marketplace.
   • Search
     Enter the name of the vendor in the text box and click + Add next to the desired tag from the list of results.
     

     

   • Categories
     In the sidebar, browse a vendor category, locate your tag in the listing, and click + Add.
     

     

   • Detect Tag From Code
     Click Detect Tag from Code and enter the code snippet provided by your tag vendor. If the code is recognized, the matching tag will be added with the settings automatically configured.
     

     

   • Title/Tag Configuration
     Enter a title for the tag. If you have multiple instances of the same tag, use a descriptive title to distinguish it from the other instances.
     

     

For accounts enabled for Tealium DataAccess, tag titles are included as column values in EventDB; characters for a Redshift database must consist of only UTF-8 printable characters; and ASCII letters are converted to lower case. For detailed information, see Amazon Redshift - Names and Identifiers.

Assign a load rule

1. Click Next.
2. In the Rules and Events tab, click Edit.

   By default, every profile starts with the default load rule named All Pages and Events. This rule does not contain any conditions, which means it always evaluates to true. A tag configured with this rule will always load.

   The left side of the dialog displays the logic for when to load the tag. The right side of the dialog lists all the available rules and events. You may select multiple load rules and events for the same tag and assign AND, OR, and AND NOT rule relationships between multiple load rules and events. You can also create new load rules and events.
   • For more information on load rules, see Load Rules.
   • For more information on events, see Events.
   • For more information on subscribing events to tags, see Subscribe a tag to an event.
3. Click Next. In the Data Mappings tab you can connect data layer variables with vendor tags. For more information on creating and editing data mappings, see Data Mappings.
4. Click Finish again to update the tag.

Copy tags

Copying a tag is a simple process and is the best method to use to add tags in bulk.

Use the following steps to copy a tag:

1. Click a tag to expand the view.
2. In the sidebar, click Copy….
   The Copy Tag dialog appears.
3. To create multiple instances of a tag, specify the number of copies you want to make and click Copy Tag.
   

   

View tag details

The expanded view of a tag provides a condensed view of tag details, categorized as follows:

Summary view

Summary information appears in the left pane, including the overall score based on user feedback. From this view, you can copy a tag, delete the tag, or manage labels for the tag.

Detailed view

The detailed view in the right panel allows you to view, add, and manage labels for the tag.

• Tag Vendor Information
  Displays a brief note about the tag vendor and how the tag is used.
• Tips
  Provides useful tips and documentation to assist with tag configuration.

Detailed information appears in the right pane, as well as links to edit the tag configuration. From this screen, you can also expand and collapse the tag history view. Detailed information on this screen is categorized by: Tag Configuration, Load Rules, and Mapped/UID, as shown in the following example:

Publish locations

The following publish locations are available for every tag:

• Dev
  The Development (Dev) environment is a non-production environment intended for sandbox configuration.
• QA
  The Quality Assurance (QA) environment is a non-production environment intended for testing prior to releasing to production.
• Prod
  The Production (Prod) environment is the environment you intend to load on your live website.

If you select No for any publish locations, the tag will not be published to that location. For example, if you select No for Publish to Prod, the tag will not be pushed to your live site even if you select Prod as a publish target from the Save dialog. This setting helps to prevent the accidental release of tags before they are ready.

If your tags are not loading on a page where expected and you have verified the load rule logic, verify the correct settings in Publish Location.

Deactivate tag

We recommend deactivating a tag to turn it off without removing it from the list of tags.

Use the following steps to turn off or deactivate a tag:

1. Click the OFF/ON button to toggle the tag to the OFF position.
2. Click Save/Publish to save the change.
   This step immediately prevents the tag from loading on any of your pages.
3. To turn a tag back on, simply click the OFF/ON button again to toggle back to the ON position.
   

   

Edit a tag

The configuration fields required by the vendor.

• Rules and Events
  Displays the load rule and event conditions that indicate when and where the tag will load.
• Mapped Variables
  Displays the variables that are currently mapped to the destination variables for the tag.
• Related Extensions
  Displays the extensions related to the tag. This includes extensions scoped to the tag, any extension that references a mapped variable, and other extensions such as the Privacy Manager or Tracking Opt-Out.
• Notes
  Provides space for additional notes about the tag configuration.
• Mapped and UID
  • The Mapped column displays the number of data mappings.
  • The UID column displays the unique identifier for the tag.
    The UID determines the name of the file served from the CDN. For example, a tag with a UID of 1878 corresponds to the file utag.1878.js.
    

    

To edit a tag:

1. Go to iQ Tag Management > Tags.
2. Click a tag to expand.
3. Click the Edit button for the section you want to edit.
   Each section: Tag Configuration, Load Rules, and Mapped Variables, have separate edit buttons that allow you to focus on editing that area.

Delete a tag

Use the following steps to delete a tag:

1. Click a tag to expand the view.

2. Click the Delete button underneath the logo for the tag.
   The Delete Tag dialog appears.

3. Click Disable Tag or Delete Tag.
   

   

   After you edit, delete, or disable a tag, the Save/Publish button changes to an orange color to indicate that you have unsaved changes in the profile.

4. Click Save/Publish to save the change.

Update tags

Use the Template Status Checker to see when a new version of a tag is available. You can update a tag by accessing the tag template. For more information, see About tag templates.

View tag history

Use the following steps to view the history of a tag:

1. In the right side of the expanded tag, click View Tag History.
   An expanded view of the history for the tag appears and lists the user that made the change, what the change was, and when the change was made.
   

   

2. Click Hide to collapse the detailed view.

If you want to view the history of the load rules, events, or extensions of a tag, go to the item details page and click Change History. For more information, see Version history.

Load order

Tags are loaded in the same order as they appear in your configuration, with the exception of bundled tags.

To change the load order of tags use the Load Order Manager.