About Tealium Shopify app | Tealium Shopify App

The Tealium Shopify app is currently in early access and only open to select customers at this time. If you are interested in trying out this feature, please contact your account manager for information about early access.

The Tealium app in the Shopify Marketplace enables you to do the following:

Use Tealium iQ Tag Management with your Shopify site. The app loads Tealium assets, such as utag.js and utag.data, on each page of your site.
Send Shopify event data to Tealium EventStream API Hub.
Use a custom checkout pixel to send checkout data to EventStream.

Some page events, such as Shopify purchase events, are handled differently because they are events that occur on pages managed by Shopify, instead of being managed by iQ Tag Management. The Tealium app sends data for these events to Tealium EventStream.

Requirements

Administrative access to your Shopify instance during configuration.
Your Tealium account and profile information to create a data source in Tealium.
Tealium EventStream, if you want to send Shopify event data to EventStream.

Tracked events

The standard data layer is included in the Tealium app and supports the following standard and custom events from Shopify:

Event	Shopify action
`carts_create`	A new cart was created.
`cart_add`	Items added to cart.
`cart_remove`	Items removed from cart.
`cart_view`	Customer viewed cart.
`checkouts_create`	A new checkout was started.
`customers_create`	A new customer was created in Shopify (includes a visitor ID).
`page_view`	The customer viewed a page.
`product_view`	The customer viewed a product page.
`orders_create`	The customer completed a purchase (includes a visitor ID). This is a custom purchase event specific to Shopify.
`refund_create`	A refund was processed in Shopify’s customer management (includes a visitor ID).

For more information, see Data layer and events.

Newsletter sign up events and discount events must be customized for each store.

Checkout tracking

Custom pixels are currently the best option for Shopify checkout tracking with Tealium iQ Tag Management. The installation process for the Tealium Shopify app includes the option to configure a custom pixel.

For more information, see Install the Tealium Shopify app.