Data layer and events | Tealium Shopify App

For more information about the Tealium data layer and the Universal Data Object, see An introduction to the data layer and Universal Data Object.

Supported variables

The following universal data layer variables are supported for the Tealium Shopify app:

The following sections show example data for specific events.

Variable	Example Value
`cart_total_items`	“0”
`cart_total_value`	“0.00”
`customer_logged_in`	“false”
`language_code`	“en”
`page_name`	“Women’s Clothing”
`page_type`	“product”
`product_brand`	[“XYZ Clothing”]
`product_category`	[""]
`product_currency`	“CAD”
`product_id`	[“40586935402551”]
`product_image_url`	[""]
`product_main_id`	[6933873000503]
`product_name`	[“XYZ Womens’s Flats”]
`product_normal_price`	[600]
`product_one_variant`	[true]
`product_quantity`	[1]
`product_unit_price`	[600]
`product_url`	["/products/the-collection-snowboard-hydrogen?variant=40586935402551"]
`tealium_visitor_id`	“01902bf47c7200111b70236f67ee0506f004b06700fbe”

Variable	Example Value
`cart_total_items`	“0”
`cart_total_value`	“0.00”
`customer_logged_in`	“false”
`language_code`	“en”
`search_keyword`	“shoes”
`search_results`	12
`site_section`	“search”
`page_name`	“Search: 12 results found for "shoes"”
`product_on_page`	[“40586935009335”, “40586935566391”, “40586935500855”, “40586934976567”, “40586935402551”,…]

Variable	Example Value
`site_section`	“order”
`tealium_from_checkout`	1
`customer_country`	“US”
`customer_state`	“CA”
`customer_city`	“San Diego”
`customer_zip`	“92121”
`customer_id`	“6691629760567”
`customer_logged_in`	“false”
`customer_email`	“user.name@example.com”
`customer_first_name`	“user”
`customer_last_name`	“name”
`country_code`	“US”
`order_id`	“5853792796727”
`order_subtotal`	2400
`order_total`	2400
`order_currency`	“USD”
`order_tax`	0
`order_shipping`	0
`order_discount_amount`	""
`payment_gateway`	“shopify_payments”
`product_id`	[“6933873000503”]
`product_on_page`	[“6933873000503”]
`product_quantity`	[4]
`product_unit_price`	[2400]
`product_name`	[“XYZ Women’s Flats”]
`product_sku`	[“40586935402551”]
`page_name`	“Information - Tealiumapp - Checkout”
`cart_total_items`	1
`cart_total_value`	2400
`page_type`	“order”
`tealium_event`	“purchase”
`tealium_visitor_id`	“01902bf47c7200111b70236f67ee0506f004b06700fbe”