ADOBE LAUNCH

Data Layer

Adobe Experience Platform Launch events are converted into flattened attribute names in order to meet the Tealium Customer Data Hub specifications.

Here is an example of an Adobe Experience Platform Launch event prior to being flattened:

digitalData = {
    product: [{
        productInfo: {
            productID: "4859",
            productName: "Example product",
            description: "Example description",
            productURL: "https://example.com/product.html",
            productImage: "https://example.com/product_image.png",
            productThumbnail: "https://example.com/product_thumbnail.png",
            manufacturer: "Example manufacturer",
            quantity: 1,
            size: "Product size"
        }
    }],
    cart: {
        cartID: "934856",
        price: {
            basePrice: 200.00,
            voucherCode: "EXAMPLEVOUCHER1",
            voucherDiscount: 0.50,
            currency: "USD",
            taxRate: 0.20,
            shipping: 5.00,
            shippingMethod: "UPS",
            priceWithTax: 120,
            cartTotal: 125
        }
    }
}

The flattened event sent by Tealium Collect:

{
    "product.productInfo.productID": ["4859"],
    "product.productInfo.productName": ["Example product"],
    "product.productInfo.description": ["Example description"],
    "product.productInfo.productURL": ["https://example.com/product.html"],
    "product.productInfo.productImage": ["https://example.com/product_image.png"],
    "product.productInfo.productThumbnail": ["https://example.com/product_thumbnail.png"],
    "product.productInfo.manufacturer": ["Example manufacturer"],
    "product.productInfo.quantity": ["1"],
    "product.productInfo.size": ["Product size"],
    "cart.cartID": "934856",
    "cart.price.basePrice": "200.00",
    "cart.price.voucherCode": "EXAMPLEVOUCHER1",
    "cart.price.voucherDiscount": "0.50",
    "cart.price.currency": "USD",
    "cart.price.taxRate": "0.20",
    "cart.price.shipping": "5.00",
    "cart.price.shippingMethod": "UPS",
    "cart.price.priceWithTax": "120",
    "cart.price.cartTotal": "125"
}
Install