For each triggered event, the tag automatically flattens the digitalData object into key-value pairs and posts the data to the Tealium Collect endpoint. A custom endpoint may be specified if you use first-party data collection.
Learn how data layer variables are flattened in the data layer.
To install the Tealium Collect extension:
Go to the Adobe Experience Platform Launch Marketplace
In the Extensions menu, click on the Catalog tab and search for the “Tealium Collect” extension
Set your configuration options, and then click Save to Library
Data Layer Enrichment
The Tealium Data Layer Enrichment extension brings server-side attributes from Tealium AudienceStream and injects them into the data layer.
To install the Data Layer Enrichment extension:
In Adobe Experience Platform Launch, search for “Tealium” in the Extensions catalog
Install the “Tealium Data Enrichment” extension
Set your configuration options, and then click Save
After adding the extension, configure the following settings. Leave optional fields blank if the value is unknown.
Tealium Account (required): Your Tealium account name. For example, myaccount.
Tealium Profile (required): Your Tealium profile name. For example, myprofile.
Data Source Key (optional): The data source key from your server-side Tealium configuration. For example, abc123.
Endpoint (optional): Override the Tealium Collect endpoint with your first-party data collection endpoint. For example, https://collect.example.co.uk/event.
Create the rules to fire the Tealium Collect extension. The following example runs the extension for the page view event.
The direct call events from _satellite.track are processed by Tealium Collect. The first parameter is set to the variable tealium_event in the data layer. The second parameter contains the additional data layer attributes sent along to the Tealium Collect endpoint.
The following example is a direct call for the event contact_submit. We recommend a data layer of key-value pairs, but you may also pass a nested adobeDataLayer object.