Tracking Functions | API Reference

The following tracking functions are available:

Function	Description
`utag.link()`	Tracks non-page views, page interactions, and other dynamic page events
`utag.track()`	Tracks either page views or events, based on the first parameter value
`utag.view()`	Tracks page views, virtual page views, and Ajax page flows

Using the uid_array parameter bypasses load rules. When using load rules for consent enforcement, the uid_array parameter will also ignore the consent conditions. For more information, see About Load Rules.

`utag.link()`

Tracks non-page views, page interactions, and other dynamic page events. Calling this function triggers the corresponding vendor tracking functionality within your configured tags.

utag.link(data_object, callback, [uid_array]);

Parameter	Description
`data_object`	A data object containing the data layer variables associated with the event.
`callback`	A function to be executed after the tracking call has completed.
`uid_array`	An array of tag UID’s to trigger.

`utag.track()`

Tracks either page views or events, based on the first parameter value. Both utag.link() and utag.view() wrap around this function.

utag.track(event_type, data_object, callback, [uid_array]);

Parameter	Description
`event_type`	The type of event. Set to `view` for page views, or `link` for events
`data_object`	A data object containing the data layer variables associated with the event.
`callback`	A function to be executed after the tracking call has completed.
`uid_array`	An array of tag UID’s to trigger.

`utag.view()`

Tracks page views, virtual page views, and Ajax page flows. Calling this function triggers the corresponding page tracking functionality within your configured vendor tags. utag.js automatically triggers this function on every page load.

utag.view(data_object, callback, [uid_array]);

Parameter	Type	Description
`data_object`	Object	(Optional) A data object containing the attributes associated with this specific tracking call. Uses the same format and variable names as the Universal Data Object.
`callback`	Function	(Optional) A function to be executed after the tracking call has completed.
`uid_array`	Array	(Optional) An array of tag IDs. Limits the tracking call for the vendor tags specified by the UID’s in this array.