Using Predict

This article provides an overview of the Tealium Predict ML workflow, basic Predict implementation, and best practices for readying your data and creating models.

If you have the Tealium AudienceStream CDP product with data collection enabled, you have the ability to begin using Tealium Predict. We recommend reviewing our Prerequisites to ensure you have enough event volume to create and train a model for the outcome you are trying to drive.


Use the following steps to get started with Predict:

  1. Select
    Select the target attribute that represents the visitor behavior you want to predict. The target attribute can be any badge or boolean attribute in Tealium AudienceStream CDP. If your target attribute is not ready for modeling, see strategies for getting your data ready for training.
  2. Train
    After your target attribute is ready for modeling, create a model and start training. While creating your model, an output attribute is created for you that will store prediction values for your model after you deploy it. You define the time window within which the user must return and complete the target attribute action for model training.
  3. Review
    Predict model scores and visualizations help you review how well your model is performing so you can determine whether you need to retrain your model.
  4. Deploy
    After you are satisfied with how the model is performing, you can confidently deploy it. Your deployed model stores the Prediction Value in the output attribute for the model.
  5. Create
    With your deployed model, you can use the Prediction Value to help you create audiences to better target your visitors and create personalized experiences to drive ROI.

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This page was last updated: January 24, 2023