Tag Management
Manage your client-side tags, rules, events, and consent.
Connect
Manage inbound and outbound data integrations, including data collection and connectors.
Govern
Manage data quality, privacy, and consent, including event specifications, consent orchestration, and visitor search.
Transform
Manage data attributes and create data assets with enrichments such as rules, functions, and predictive scoring.
Activate
Manage data activation, including audience creation, audience jobs, and visitor profile activation through the Moments API.
Validate
Test and verify use cases in production using tools such as trace, live events, and live visitors (formerly called “visitor profile sampler”).
Store
Manage database storage products in one place. Features previously part of DataAccess are now included here.
Analyze
Use reporting and analytics tools to monitor performance, generate insights, and measure results across data and audiences.

Availability

The new navigation will be available starting October 2, 2025. To ensure a smooth rollout, we are enabling it gradually. You will be notified several weeks before the new navigation is enabled for your account.

Scope

When you enable the new navigation, the change applies only to your user account. It affects all accounts that you access, but does not affect other users.

Provide feedback

You can share feedback directly from the new navigation toggle:

Open the User Admin menu and hover over the New navigation toggle.
Select Share your feedback and enter your feedback.
Select Send feedback.

What’s new

Before and after

Before	After

Renamed items

The following items from the old navigation menu have been renamed. Use this table to find an item that you might be looking for based on the old name.

Old item	New item
iQ Tag Management	Tag Management
Server-Side Tools > Manage Rules	Transform > Rules
Server-Side Tools > Visitor Profile Sampler	Validate > Live Visitors
Insights > Manage Users	Insights > Quicksight Users

The full list of navigation menu items.

iQ Tag Management
- Dashboard
- Data Layer
- Load Rules
- Events
- Tags
- Extensions
- Consent Integrations
- Client-Side Tools
- Client-Side Versions
Connect
- Data Supply Chain
- Data Sources
- Connectors
- Event Connectors
- Audience Connectors
- Marketplace
- Data Connect
  - Integrations
  - Dashboard
Govern
Transform
Activate
Store
Analyze

Navigation menu

Overview