Understanding usage reports
This article describes how to view and interpret the various usage reports.
How it works
Usage reports show metrics for events, visitors, connectors, and functions. This data allows you to analyze how these features are used by various Tealium services in your account and how usage has varied over time. Usage reports also help estimate costs for data usage so that you can make informed decisions about your implementation.
View usage reports
Navigate to Data Supply Chain > Usage Reports for an account-level view specific to the profile you are logged in as. The default dashboard view varies depending on which profile you are logged into.

View reports for a profile
Use the following steps to view a usage report for a profile:
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Go to Data Supply Chain > Usage Reports.
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Select a profile and report type from the drop-down lists. (Default is All Profiles and All Usage Reports.)
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Click the calendar fields to select the date range for the report.
The default date range is set between January 1st of the current year and the current date. To change the default, contact your account administrator. -
Click Get Report.
The requested reports appear.
Interpreting reports
Reports are displayed as line graphs. The date range is plotted on the horizontal axis and the metric, such as the number of events and visitors, is plotted along the vertical axis and marked by dots. Clicking a dot displays the aggregate metric values and the day on which it was aggregated.

You may view reports as part of the All Usage Report or select individual report types from the drop-down list.
Report types
The following lists describe the available report types.
- All Usage Reports
Displays all reports sequentially in the reports dashboard. This is the default view. - Data Collection Reports
Data Collection reports correspond to real-time and offline events flowing into your Customer Data Hub profile and return the following reports:- Total Inbound Events
The sum total of real-time and file import events. Data usage cost for EventStream is calculated based on the Total Inbound Events report. - Total Real-time Events
The number of events that are captured by the Tealium Collect tag from your website or mobile app in the date range specified. Learn more about Live Events and Feeds. - Total File Import Events
The number of file import rows or lines imported into AudienceStream. - Total AudienceStream Events
The number of live events received by AudienceStream. If the AudienceStream event filter is enabled, this report only includes filtered AudienceStream events.
- Total Inbound Events
Data usage cost for AudienceStream is calculated based on the Total AudienceStream Events report.
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Connector Reports
Connector reports correspond to event usage by connectors and return the following reports:- Total Connector Calls
Sum total of server requests made for triggering EventStream and AudienceStream connector actions. - Connector Calls - EventStream
Number of server requests made by EventStream connector actions. The number of connector calls contracted with EventStream is based on this report. - Connector Calls - AudienceStream
Number of server requests made by AudienceStream connector actions.
- Total Connector Calls
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Data Layer Enrichment Reports
Data Layer Enrichment reports correspond to the AudienceStream Data Layer Enrichment service. This report returns the number of times the Tealium Collect tag made requests to the AudienceStream data layer for fetching the latest visitor profile. -
DataAccess Reports
Data Access reports correspond to events and audiences exported through the DataAccess service and return the following reports:- Total DataAccess Records Inserted
The sum total of events and visitors exported using DataAccess. - Total EventDB Events Inserted
The number of events exported to the Amazon Redshift database assigned to your account/profile. - Total EventStore Events Inserted
The number of events exported to the Amazon S3 folder assigned to your account/profile. - Total AudienceDB Visitors Inserted
The number of visitors exported to the Amazon Redshift database assigned to your account/profile. - Total AudienceStore visitors Inserted
The number of visitors exported to the Amazon S3 folder assigned to your account/profile.
- Total DataAccess Records Inserted
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Functions Reports
Functions reports show the number of functions triggered and the total execution time of functions by function type.- Total Invocations Custom Actions
The total number of event and visitor functions triggered for the selected profile. - Total Invocations Transformations
The total number of data transformation functions triggered for the selected profile. - Total Execution Time Custom Actions, hours
The total execution time of all event and visitor functions for the selected profile. - Total Execution Time Transformations, hours
The total execution time of all data transformation functions for the selected profile.
- Total Invocations Custom Actions
Billing estimation
Usage costs for EventStream, EventDB, and EventStore products, as well as customers with EDF and CDH bundles are calculated based on the Total Inbound Events report, which includes the total volume of events flowing into your account.
Usage costs for AudienceStream, AudienceDB, AudienceStore and Predict products are calculated based on the AudienceStream Filtered Events report.
Every event, at its point of entry into the Tealium Customer Data Hub, counts towards the total volume and is charged equally.
Usage reports do not provide billing or pricing information. Your final usage cost is determined not just by your event volume, but also by your contract terms and implementation setup. Contact your account manager for all billing and pricing inquiries.
FAQ
Why can’t I see today’s data in my reports?
Usage reports can take up to 48 hours to completely process and display the data flowing through Customer Data Hub. If your date range only spans the last 24-48 hours, you may not see data populated in the reports. As a best practice, choose an end date that is at least 48 hours back from the current date.
Why can’t I choose a date prior to April 1, 2016?
Usage reports provide data for up to one year from the time of their release. This method provides most accounts with the data they need to evaluate their annual billing cycle.
This page was last updated: May 24, 2023