Rule Condition Definitions

Condition operators

Some operators apply only to specific attribute types, as indicated in the Applies to column.

Operators	Description	Applies to
array contains	An item in the array is an exact match to the value you specify. True `["iOS", "Android"]` array contains “Android” False `["Women's Clothing", "Shoes"]` array contains “Women”	Array
array does not contain	No item in the array is an exact match to the value you specify. True `["iOS", "Android"]` array does not contain “Samsung” False `["Women's Clothing", "Shoes"]` array does not contain “Shoes”	Array
contains	Attribute value includes the value you specify. True `"user@tealium.com"` contains “tealium” `["iOS", "Android"]` array contains “Android” False `["Women's Clothing", "Shoes"]` array contains “Women”	Array String Tally Visitor ID
contains (ignore case)	Attribute value includes the value you specify.	String Visitor ID
does not contain	Attribute value excludes the value you specify.	Array String Visitor ID Tally
does not contain (ignore case)	Attribute value excludes the value you specify.	Array String Visitor ID Tally
contains partial string	Attribute value partially matches the value you specify. True `["Women's Clothing", "Shoes"]` array contains “Women” False `["Women's Clothing", "Shoes"]` array contains “Tops”	Array Tally Visitor ID
contains partial string (ignore case)	Attribute value partially matches the value you specify, regardless of case.	Array Tally Visitor ID
equals	Attribute value matches the whole value you specify. True `"purchase"` equals “purchase” equals 0 False `"Luggage"` equals “luggage” equals 1	Number String Visitor ID
equals (ignore case)	Attribute value matches the whole value you specify.	String Visitor ID
does not equal	Attribute value does not match the whole value you specify.	Number String Visitor ID
does not equal (ignore case)	Attribute value does not match the whole value you specify.	String Visitor ID
less than	Attribute value is less than the value you specify.	Number Date
less than or equal to	Attribute value is either less than or equal to the value you specify.	Number Date
greater than	Attribute value exceeds the value you specify.	Number Date
greater than or equal to	Attribute value either exceeds or equals the value you specify.	Number Date
is assigned	Attribute exists, but may or may not have a value. True `"Shirts"` is assigned `["iOS", "Android"]` is assigned `[]` is assigned `""` is assigned is assigned `Is VIP` is assigned	Number Timeline List Badge String Tally Visitor ID Date
is not assigned	Attribute does not exist.	Number Timeline List Badge String Tally Date Visitor ID
is empty	Tealium iQ variable does not contain any value (for example, value is undefined, null, or blank string). True `{ page_name : undefined }` `{ page_name : null }` `{ page_name : "" }` `{ product_id : [] }`	Imported from Tealium iQ Tag Management
is not empty	Tealium iQ variable contains any value. For example, a string containing one or more characters, a number with a value (including `0`), or an array with one or more items. True `{ page_name : "Title" }` `{ page_num : 1 }` `{ product_id : ["WidgetXYZ"] }`	Imported from Tealium iQ Tag Management
is true	Boolean value equals True.	Boolean
is false	Boolean value equals False.	Boolean
occurred less than	Date value is not yet past the number of minutes/hours/days/weeks/months you specify.	Date
occurred more than	Date value is past the number of minutes/hours/days/weeks/months you specify.	Date
is started	Funnel is initiated for the visitor/visit.	Funnel
is completed	Funnel has ended for the visitor/visit.	Funnel
step completed	Step is successfully completed for the visitor/visit.	Funnel
step not completed	Step is not completed for the visitor/visit.	Funnel
is executed	Tag has successfully fired on the page.	Tags in your Tealium iQ Tag Management profile
matches regex	Lets you use regular expressions (regex) in rules, enrichments, and audiences. For more information, see Regular expressions	String

Unassigned attributes in Excluding conditions

When an attribute used in an Excluding condition is unassigned, the result depends on the operator.

Operator	Result	Visitor outcome
array does not contain	`true`	Retained
does not contain	`true`	Retained
does not contain (ignore case)	`true`	Retained
does not equal	`true`	Retained
does not equal (ignore case)	`true`	Retained
is not assigned	`true`	Retained
step not completed	`true`	Retained
contains	`false`	Excluded
contains (ignore case)	`false`	Excluded
array contains	`false`	Excluded
equals	`false`	Excluded
equals (ignore case)	`false`	Excluded
is assigned	`false`	Excluded
step completed	`false`	Excluded
is completed	`false`	Excluded

Number attributes

Number attributes handle unassigned values differently. When an unassigned number attribute is the first operand in a comparison, Tealium evaluates its value as 0.0.

For example:

equals 0 evaluates to true.
Other numeric comparisons evaluate the attribute against 0.0.
does not equal <value> evaluates to true for an unassigned number attribute.

The 0.0 default applies only when the unassigned number attribute is the first operand. If the second operand is an unassigned number attribute, the condition matches no visitors.

Using an extended rule condition for a tally attribute

For a tally attribute, you can use the contains operator to check for a specific key and then evaluate the value associated with that key.

This extended rule condition is available only with the contains operator.

To create an extended condition for a tally attribute:

Go to Transform > Rules.
Add a rule or select an existing rule to edit.
Under Conditions, select the tally attribute to evaluate.
Select the contains operator.
Select Custom Value.
Enter the tally key to evaluate.
Click Perform rule on value, and then select the operator to use to evaluate the value associated with the key.
Specify the value to compare. You can select an attribute or enter a custom value.
Click Save.

Regular expressions

The matches regex operator is available only for string attributes. The condition returns true when any part of the attribute value matches the regular expression.

Enter the regular expression without forward slashes (/). For example, to match the entire value abc1234567890, enter ^[a-z0-9]{13}$.

Example of a condition using the matches regex operator

The matches regex operator provides the following options:

Multiline Mode: Matches ^ and $ at the beginning and end of each line instead of only at the beginning and end of the entire string.
Case Insensitive: Ignores letter case when matching the regular expression against the attribute value.

The following examples show the results of common regular expressions for the value abc1234567890:

Regex	Return value	Description
`\d{3}`	`true`	Matches three consecutive digits anywhere in the string.
`^abc`	`true`	`^` matches the beginning of the string.
`\d{3}$`	`true`	`$` matches the end of the string.
`^[a-z0-9]{13}$`	`true`	`^` and `$` match the entire 13-character string.
`^[a-zA-Z]{4}`	`false`	The string does not start with four consecutive letters.
`[a-zA-Z]{4}$`	`false`	The string does not end with four consecutive letters.
`^[a-z0-9]{15}$`	`false`	The string is not 15 characters long.