Rule Condition Definitions
This article lists the operators available when building conditions for audiences and rules.
Condition Operators
Some operators apply only to certain attribute types, which is indicated in the Applies to column.
| Operators | Description | Applies to |
|---|---|---|
| array contains | An item in the array is an exact match to the value you specify. True ["iOS", "Android"] array contains “Android” False ["Women's Clothing", "Shoes"] array contains “Women” |
Array |
| array does not contain | No item in the array is an exact match to the value you specify. True ["iOS", "Android"] array does not contain “Samsung” False ["Women's Clothing", "Shoes"] array does not contain “Shoes” |
Array |
| contains | Attribute value includes the value you specify. True "user@tealium.com" contains “tealium”["iOS", "Android"] array contains “Android” False ["Women's Clothing", "Shoes"] array contains “Women” |
Array String Tally Visitor ID |
| contains (ignore case) |
Attribute value includes the value you specify. | String Visitor ID |
| does not contain | Attribute value excludes the value you specify. | Array String Visitor ID Tally |
| does not contain (ignore case) |
Attribute value excludes the value you specify. | Array String Visitor ID Tally |
| contains partial string | Attribute value partially matches the value you specify. True ["Women's Clothing", "Shoes"] array contains “Women” False ["Women's Clothing", "Shoes"] array contains “Tops” |
Array Tally Visitor ID |
| contains partial string (ignore case) |
Attribute value partially matches the value you specify, regardless of case. | Array Tally Visitor ID |
| equals | Attribute value matches the whole value you specify. True "purchase" equals “purchase”equals 0 False "Luggage" equals “luggage”equals 1 |
Number String Visitor ID |
| equals (ignore case) | Attribute value matches the whole value you specify. | String Visitor ID |
| does not equal | Attribute value does not match the whole value you specify. | Number String Visitor ID |
| does not equal (ignore case) | Attribute value does not match the whole value you specify. | String Visitor ID |
| less than | Attribute value is less than the value you specify. | Number Date |
| less than or equal to | Attribute value is either less than or equal to the value you specify. | Number Date |
| greater than | Attribute value exceeds the value you specify. | Number Date |
| greater than or equal to | Attribute value either exceeds or equals the value you specify. | Number Date |
| is assigned | Attribute exists, but may or may not have a value. True "Shirts" is assigned ["iOS", "Android"] is assigned[] is assigned "" is assigned is assigned Is VIP is assigned |
Number Timeline List Badge String Tally Visitor ID Date |
| is not assigned | Attribute does not exist. | Number Timeline List Badge String Tally Date Visitor ID |
| is empty | Tealium iQ variable does not contain any value (for example, value is undefined, null, or blank string). True { page_name : undefined }{ page_name : null }{ page_name : "" }{ product_id : [] } |
Imported from Tealium iQ Tag Management |
| is not empty | Tealium iQ variable contains any value. For example, a string containing one or more characters, a number with a value (including 0), or an array with one or more items. True { page_name : "Title" }{ page_num : 1 }{ product_id : ["WidgetXYZ"] } |
Imported from Tealium iQ Tag Management |
| is true | Boolean value equals True. | Boolean |
| is false | Boolean value equals False. | Boolean |
| occurred less than | Date value is not yet past the number of minutes/hours/days/weeks/months you specify. | Date |
| occurred more than | Date value is past the number of minutes/hours/days/weeks/months you specify. | Date |
| is started | Funnel is initiated for the visitor/visit. | Funnel |
| is completed | Funnel has ended for the visitor/visit. | Funnel |
| step completed | Step is successfully completed for the visitor/visit. | Funnel |
| step not completed | Step is not completed for the visitor/visit. | Funnel |
| is executed | Tag has successfully fired on the page. | Tags in your Tealium iQ Tag Management profile |
| matches regex | Allows you to use regular expressions (regex) in rules, enrichments, and audiences. The regex operator is available only for string attributes. The matches regex operator has two options:Multiline Mode: Instead of matching ^ and $ at only the beginning or end of the entire string, matches ^ and $ at the beginning and end of any line within the string in the attribute value.Case Insensitive: Ignores letter case when comparing the string to the attribute value. |
String |
Using the Extended Rule Condition for the Tally Attribute
You can create a rule condition to check if the key for a Tally attribute contains a specific value using the contains operator.
This extended rule condition is available only when using the contains operator.
Follow these steps to include a Tally attribute key and its value in a rule:
-
Navigate to Server-Side Tools > Manage Rules.
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Add a new rule or select an existing rule to edit.
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Under Conditions, select the Tally attribute you want to check from the first drop-down list.
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Select the contains operator in the next drop-down list.
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In the third drop-down list, select Custom Value.
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Enter the key value that you expect in the Tally attribute.
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Click Perform rule on value and select the operator you want to use to evaluate the key you specified.
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Specify the value you want to evaluate against the key. You can use an attribute or type in a custom value.
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Click Save.
This page was last updated: May 24, 2023