A tag is a term used in the web technology and analytics industry to describe a small snippet of code that is placed on a website for the purpose of tracking important visitor activity. Tags are also known as tracking pixels or web beacons.
How tags work
No coding necessary
Setting up a tag does not require any coding. A tag in iQ Tag Management offers a user-friendly interface to configure and deploy a vendor’s tag to your site.
Deploy tags directly from iQ Tag Management
After the Universal tag (utag.js) is added to your site, tags added in your account configuration are loaded directly on your site after you publish your changes.
A single instance of a vendor tag in iQ Tag Management typically provides all of the tagging functionality required by that vendor for your entire site. While the vendor might require different tag code for different types of pages (product detail page, shopping cart page, and purchase confirmation page), these are all provided in one instance of the tag in iQ Tag Management.