Microsoft Advertising UETタグ構成ガイド

この記事では、Tealium iQタグ管理アカウントでMicrosoft Advertising UETタグを構成する方法について説明します。

Microsoft Advertising UETタグは、コンバージョンと再メッセージングを追跡するために使用されます。

タグのヒント

Standardタブでカスタムプロパティ/パラメータにマッピングすると、そのパラメータがすべてのイベントと共に送信されます。Event Parametersタブを使用して、特定のイベントにのみデータを送信します
以下のE-Commerce拡張値をサポートしています:

まず、タグマーケットプレイスに移動し、Microsoft Advertising UETタグを追加します(タグの追加方法について詳しくはこちらをご覧ください)。

タグを追加したら、以下の構成を行います:

マッピングとは、データレイヤー変数からベンダータグの対応する宛先変数にデータを送信するプロセスです。変数をタグの宛先にマッピングする方法については、データマッピングを参照してください。

利用可能なカテゴリは以下の通りです:

変数	説明
Tag ID	(tagid)
Event Category	(event_category)
Event Action	(event_action)
Event Label	(event_label)
Event Value	(event_value)
Error Description	(description)
Error Fatal	(fatal)
Method	(method)
Screen Name	(screen_name)
Search Term	(search_term)
Content Type	(content_type)
Content ID	(content_id)
List of Promotion Creative Names	(promotion_creative_name)
List of Promotion Creative Slots	(promotion_creative_slot)
List of Promotion IDs	(promotion_id)
List of Promotion Names	(promotion_name)
Custom Property/Parameter	(custom.myvar)

変数	説明
Checkout Step	(checkout_step)
Checkout Option	(checkout_option)
Order ID	(order_id) (Overrides _corder)
Sub Total	(order_subtotal) (Overrides _csubtotal)
Shipping Amount	(order_shipping) (Overrides _cship)
Tax Amount	(order_tax) (Overrides _ctax)
Currency	(order_currency) (Overrides _ccurrency)
Promo Code	(order_coupon_code) (Overrides _cpromo)
List of Product IDs (product_id) (Overrides _cprod)	[Array]
List of Names (product_name) (Overrides _cprodname)	[Array]
List of Brands (product_brand) (Overrides _cbrand)	[Array]
List of Categories (product_category) (Overrides _ccat)	[Array]
List of Quantities (product_quantity) (Overrides _cquan)	[Array]
List of Prices (product_unit_price) (Overrides _cprice)	[Array]
List of Product Creative Names
List of Product Creative Slots
List of Product Location IDs

変数	説明
Add Payment Info (add_payment_info)	add_payment_info
Add to Cart (add_to_cart)	add_to_cart
Add to Wishlist (add_to_wishlist)	add_to_wishlist
Begin Checkout (begin_checkout)	begin_checkout
Checkout Progress (checkout_progress)	checkout_progress
Exception (exception)	exception
Generate Lead (generate_lead)	generate_lead
Login (login)	login
Page View (page_view)	page_view
Purchase (purchase)	purchase
Refund (refund)	refund
Remove from Cart (remove_from_cart)	remove_from_cart
Screen View (screen_view)	screen_view
Search (search)	search
Select Content (select_content)	select_content
Set Checkout Option (set_checkout_option)	set_checkout_option
Share (share)	share
Sign Up (sign_up)	sign_up
Timing Complete (timing_complete)	timing_complete
View Item (view_item)	view_item
View Item List (view_item_list)	view_item_list
View Promotion (view_promotion)	view_promotion
View Search Results (view_search_results)	view_search_results
Custom Event	Custom

変数	説明
Event Category	event_category
Event Action	event_action
Event Label	event_label
Event Value	event_value
Custom Property/Parameter	Custom
Error Description	description
Error Fatal	fatal
Method	method
Screen Name	screen_name
Search Term	search_term
Content Type	content_type
Content ID	content_id
Checkout Step	checkout_step
Checkout Option	checkout_option
Order ID	order_id
Order Total	order_total
Revenue Value	revenue_value
Sub Total	order_subtotal
Shipping Amount	order_shipping
Tax Amount	order_tax
Currency	order_currency
Promo Code	order_coupon_code
List of Product IDs	product_id
List of Names	product_name
List of Brands	product_brand
List of Categories	product_category
List of Quantities	product_quantity
List of Prices	product_unit_price
List of Product Creative Names	product_creative_name
List of Product Creative Slots	product_creative_slot
List of Promotion Creative Names	promotion_creative_name
List of Promotion Creative Slots	promotion_creative_slot
List of Promotion IDs	promotion_id
List of Promotion Names	promotion_name

変数	説明
Product ID	ecomm_prodid
Page Type	ecomm_pagetype
Total Value	ecomm_totalvalue
Category	ecomm_category
Destination ID	travel_destid
Origin ID	travel_originid
Page Type	travel_pagetype
Start Date	travel_startdate
End Date	travel_enddate
Total Value	travel_totalvalue
Hotel Base Price	hct_base_price
Hotel Total Price	hct_total_price
Obfuscated Booking Reference Number	hct_booking_xref
Hotel Checkin Date	hct_checkin_date
Hotel Checkout Date	hct_checkout_date
Hotel Length of Stay	hct_length_of_stay
Hotel Partner ID	hct_partner_hotel_id
Hotel Page Type	hct_pagetype

変数	説明
Product ID	(ecomm_prodid)
Page Type (ecomm_pagetype)	[home, searchresults, category, product, cart, purchase, other]
Total Value	(ecomm_totalvalue)
Category	(ecomm_category)

変数	説明
Destination ID	(travel_destid)
Origin ID	(travel_originid)
Page Type (travel_pagetype)	[home, searchresults, offerdetail, conversionintent, conversion, cancel, other]
Start Date (travel_startdate)	[YYYY-MM-DD]
End Date (travel_enddate)	[YYYY-MM-DD]
Total Value	(travel_totalvalue)

変数	説明
Hotel Base Price	(hct_base_price)
Hotel Total Price	(hct_total_price)
Hotel Checkin Date (hct_checkin_date)	[YYYY-MM-DD]
Hotel Checkout Date (hct_checkout_date)	[YYYY-MM-DD]
Hotel Length of Stay	(hct_length_of_stay)
Hotel Partner ID	(hct_partner_hotel_id)
Obfuscated Booking Reference Number	(hct_booking_xref)
Hotel Page Type (hct_pagetype)	[home, searchresults, property, cart, purchase, cancel, other]

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最終更新日 :: 2021年December月15日