Connector Insights: X Custom Audiences
Connector Insights brings additional data from the vendor into your Tealium account to help you evaluate its performance.
The X Custom Audiences Insight integrates with the X Custom Audiences connector and the X Custom Audiences API, bringing audience data from X into your account. This article shows you how to access the feature and explore the data.
Overview of Connector Insights
The insight for the X Custom Audiences connector provides the size and creation time for each audience.
Custom Audience Parameters
The X Custom Audiences API enables X advertisers to manage advertising operations programmatically. X Custom Audiences Insights offers information on the audience list set up in the connector action.
Using Connector Insights
To access Connector Insights, go to AudienceStream > Audience Connectors, search for the X Custom Audiences connector, and click Insights.
Understanding X Custom Audiences Insights
The X Custom Audiences Insights uses the Custom Audiences API endpoint to provide information about your configured audience.
| Parameter | Description |
|---|---|
| Audience Size | The number of users who were sent to the audience. |
| Creation Time | Date and time when the audience was created. |
Additional Resources
This page was last updated: January 7, 2026