Google Display and Video 360 Customer Match Connector Setup Guide
This article describes how to set up the Google Display & Video 360 Customer Match connector.
Connector Actions
Action Name | AudienceStream | EventStream |
---|---|---|
Add to Customer Match List | ✓ | ✓ |
Remove from Customer Match List | ✓ | ✓ |
Requirements
Before configuring this connector, add Tealium as a linked account in the Google DV360 UI (Tools and Settings > Linked Accounts). For more information, see the Google article on sharing audience lists.
Batch Limits
This connector uses batched requests to support high-volume data transfers to the vendor. Requests are queued until one of the following three thresholds is met:
- Maximum number of requests: 33000
- Maximum time since oldest request: 60 minutes
- Maximum size of requests: 40 MB
Configure Settings
Navigate to the Connector Marketplace and add a new connector. For general instructions on how to add a connector, see About Connectors.
When you add this connector, you are prompted to accept the vendor’s data platform policy.
After adding the connector, configure the following settings:
- Customer ID
- Required. The account to which Tealium is linked in the DV360 UI (Tools and Settings > Linked Accounts).
- Target Product
- Required. The target product of the linked account.
Click Done when you are finished configuring the connector.
Action Settings — Parameters and Options
Click Continue to configure the connector actions. Enter a name for the action and then select the action type from the drop-down menu.
The following sections describe how to set up parameters and options for each action.
User Identifiers
Each action requires a user identifier and these values must be normalized and hashed using SHA-256. Each user identifier value mapped must meet the following requirements:
- Lower-case
- Whitespace trimmed from the beginning and end of the text
- Hashed with SHA-256
You can map attributes that are already normalized and hashed or you can allow the connector to normalize and hash them for you. Select the appropriate mapping for your scenario.
The User List
type you select determines the type of user identifier. The User List
type can be one of the following:
- CONTACT_INFO
- MOBILE_ADVERTISING_ID
The following user identifier fields are supported:
User Identifier Field | Description |
---|---|
CONTACT_INFO |
|
MOBILE_ADVERTISING_ID |
|
Action — Add to Customer Match List
Parameters
Parameter | Description |
---|---|
Customer Match List | Select a Customer Match List. Only lists created via the Tealium connector are available. |
Action — Remove from Customer Match List
Parameters
Parameter | Description |
---|---|
Customer Match List | Select a Customer Match List. Only lists created via the Tealium connector are available. |
This page was last updated: February 22, 2023