Criteo Connector Setup Guide
This article describes how to set up the Criteo connector.
Connector Actions
| Action Name | AudienceStream | EventStream |
|---|---|---|
| Send Event | ✓ | ✓ |
Configure Settings
Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.
After adding the connector, configure the following settings:
- Client Account ID
Required: This is the Client ID in Criteo.
Action Settings - Parameters and Options
Click Next or go to the Actions tab. This is where you configure connector actions.
This section describes how to set up parameters and options for each action.
Action - Send Event
Event Type
| Parameter | Description |
|---|---|
| Event Type | The standard web, travel, or store event to send. For more information, see Criteo Server to Server - Event Payloads. |
Standard Parameters
Criteo highly recommends mapping IP Address, Full URL, and User Agent for most accurate data collection.
| Parameter | Description |
|---|---|
| Account | The partner ID of the account you are sending the data to. It can be filled on the connector configuration screen or on the action screen. The value on the action screen has higher priority than on the connector configuration screen. |
| Site Type | The device type (or site version) used for browsing. Default option is desktop. Available values are d (for Desktop), t (for Tablet), m (for Mobile). |
| Full URL | The full url where the event is triggered. |
| Previous URL | The previous url where the event is triggered. |
| IP | The IP address of the user. |
| User Agent | The user agent string from the users browser. |
User Identifiers
Criteo recommends mapping both a Mapped User ID and email where possible. Providing an email address allows for cross-device attribution when available and may enable addressing events without a Mapped User ID.
| Parameter | Description |
|---|---|
| Mapped User Id | The Criteo salted user ID (GUM ID) returned by the GUM call. See: Criteo Server to Server - Criteo GUM Call. |
| GAID | Google’s advertising identifier. |
| IDFA | Apple’s identifier for Advertisers unique identifier. |
| Email Raw | The user’s raw email address. Will use the first non-empty value of email. |
| Email MD5 (apply MD5 hash) | The user’s unhashed email address. |
| Email MD5 (already MD5 hashed) | The user’s email address hashed with MD5. |
| Email SHA256 (apply SHA256 hash) | The user’s unhashed email address. |
| Email SHA256 (already SHA256 hashed) | The user’s email address hashed with SHA256. |
| Email SHA256 MD5 (apply SHA256 MD5 hash) | The user’s unhashed email address. |
| Email SHA256 MD5 (already SHA256 MD5 hashed) | The user’s email address hashed with MD5 and SHA256. |
This page was last updated: December 6, 2021