Epsilon Event API Connector Setup Guide

This article describes how to set up the Epsilon Event API connector.

Epsilon is the leader in outcome-based marketing with a rich 50-year heritage in helping marketers anticipate, activate, and prove measurable business outcomes. Use the Epsilon Event API to pass information to Epsilon regarding what customers view and purchase on your website.

Connector actions

Action Name AudienceStream EventStream
Send Browsing Event
Send Transaction Event

Configure settings

Navigate to the Connector Marketplace and add a new connector. For general instructions on how to add a connector, see the About Connectors article.

After adding the connector, configure the following settings:

  • Company ID
    Company ID (dtm_cid) to identify your calls.
  • Secondary Company ID
    Separate identifier (dtm_cmagic) to confirm company ID.

Click Done when you are finished configuring the connector.

Action settings — parameters and options

Click Continue to configure the connector actions. Enter in a name for the action and then select the action type from the drop-down menu.

The following section describes how to set up parameters and options for each action.

Action — Send Browsing Event

Parameters

Parameter Description
Form ID (Required)
URL (Required)
IP Address (Required)
Cookie ID (Required)
Promo ID
Brand
Canonical URL
Category
Customer ID
Department
Email (apply SHA256 hash)
Email (already SHA256 hashed)
GDPR consent
Manufacturer Model Part Number
Manufacturer UPC
Product ID
Referring URL
Subcategory
User Agent
Cachebuster

Action — Send Transaction Event

Parameters

Parameter Description
Form ID (Required)
URL (Required)
IP Address (Required)
Cookie ID (Required)
Promo ID
Brand
Canonical URL
Category
Customer ID
Department
Email (apply SHA256 hash)
Email (already SHA256 hashed)
GDPR consent
Manufacturer Model Part Number
Manufacturer UPC
Product ID
Referring URL
Subcategory
User Agent
Cachebuster
Transaction ID
Order Subtotal
Conversion Type
Currency Code
Store Location
Item IDs
Item Prices
Item Quantities
Item Discounts

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This page was last updated: November 16, 2022