Epsilon Event API Connector Setup Guide
This article describes how to set up the Epsilon Event API connector.
Epsilon is the leader in outcome-based marketing with a rich 50-year heritage in helping marketers anticipate, activate, and prove measurable business outcomes. Use the Epsilon Event API to pass information to Epsilon regarding what customers view and purchase on your website.
Connector actions
| Action Name | AudienceStream | EventStream |
|---|---|---|
| Send Browsing Event | ✗ | ✓ |
| Send Transaction Event | ✗ | ✓ |
Configure settings
Navigate to the Connector Marketplace and add a new connector. For general instructions on how to add a connector, see the About Connectors article.
After adding the connector, configure the following settings:
- Company ID
Company ID (dtm_cid) to identify your calls. - Secondary Company ID
Separate identifier (dtm_cmagic) to confirm company ID.
Click Done when you are finished configuring the connector.
Action settings — parameters and options
Click Continue to configure the connector actions. Enter in a name for the action and then select the action type from the drop-down menu.
The following section describes how to set up parameters and options for each action.
Action — Send Browsing Event
Parameters
| Parameter | Description |
|---|---|
| Form ID | (Required) |
| URL | (Required) |
| IP Address | (Required) |
| Cookie ID | (Required) |
| Promo ID | |
| Brand | |
| Canonical URL | |
| Category | |
| Customer ID | |
| Department | |
| Email (apply SHA256 hash) | |
| Email (already SHA256 hashed) | |
| GDPR consent | |
| Manufacturer Model Part Number | |
| Manufacturer UPC | |
| Product ID | |
| Referring URL | |
| Subcategory | |
| User Agent | |
| Cachebuster |
Action — Send Transaction Event
Parameters
| Parameter | Description |
|---|---|
| Form ID | (Required) |
| URL | (Required) |
| IP Address | (Required) |
| Cookie ID | (Required) |
| Promo ID | |
| Brand | |
| Canonical URL | |
| Category | |
| Customer ID | |
| Department | |
| Email (apply SHA256 hash) | |
| Email (already SHA256 hashed) | |
| GDPR consent | |
| Manufacturer Model Part Number | |
| Manufacturer UPC | |
| Product ID | |
| Referring URL | |
| Subcategory | |
| User Agent | |
| Cachebuster | |
| Transaction ID | |
| Order Subtotal | |
| Conversion Type | |
| Currency Code | |
| Store Location | |
| Item IDs | |
| Item Prices | |
| Item Quantities | |
| Item Discounts |
This page was last updated: November 16, 2022