Amazon Ads Audience Management Connector Setup Guide
This article describes how to set up the Amazon Ads Audience Management connector.
API Information
This connector uses the following vendor API:
- API Name: Amazon Ads API
- API Version: v1.0
- API Endpoint:
https://advertising-api.amazon.com
Batch Limits
This connector uses batched requests to support high-volume data transfers to the vendor. Requests are queued until one of the following thresholds is met:
- Max number of requests: 6000
- Max time since oldest request: 60 minutes
- Max size of requests: 1 MB
Connector Actions
Action Name | AudienceStream | EventStream |
---|---|---|
Add Visitor to AMC Audience | ✓ | ✗ |
Add Visitor to DSP Audience | ✓ | ✗ |
Configure Settings
Navigate to the Connector Marketplace and add a new connector. For general instructions on how to add a connector, see About Connectors.
After adding the connector, configure the following settings:
- API Base URL: Required. Select your API Base URL.
Action settings — Actions
Enter a name for the action and select the action type from the drop-down menu.
The following section describes how to set up parameters and options for each action.
Action — Add Visitor to AMC Audience
Parameters
Parameter | Description |
---|---|
Audience ID | Click Create Audience to create a new audience. Click Verify Audience ID to verify the audience ID. |
External User ID | Select a non-Amazon user ID. |
Email Address (already SHA256 hashed) | Provide an email address which has been already whitespace trimmed, lowercased, and SHA256 hashed. |
Email Address (apply SHA256 hash) | Provide a plain text email address and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
Phone Number (already SHA256 hashed) | Provide a phone number which has been already whitespace trimmed, lowercased, and SHA256 hashed. |
Phone Number (apply SHA256 hash) | Provide a plain text phone number and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
First Name (already SHA256 hashed) | Provide a first name which has been already whitespace trimmed, lowercased, and SHA256 hashed. |
First Name (apply SHA256 hash) | Provide a plain text first name and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
Last Name (already SHA256 hashed) | Provide a last name which has been already whitespace trimmed, lowercased, and SHA256 hashed. |
Last Name (apply SHA256 hash) | Provide a plain text last name and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
City (already SHA256 hashed) | Provide city which has been already whitespace trimmed, lowercased, and SHA256 hashed. |
City (apply SHA256 hash) | Provide a plain text city and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
State (already SHA256 hashed) | Provide a state which has been already whitespace trimmed, lowercased, and SHA256 hashed. |
State (apply SHA256 hash) | Provide a plain text state and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
Postal Code (already SHA256 hashed) | Provide a postal code which has been already whitespace trimmed, lowercased, and SHA256 hashed. |
Postal Code (apply SHA256 hash) | Provide a plain text postal code and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
Action — Add Visitor to DSP Audience
Parameters
Parameter | Description |
---|---|
Audience ID | Click Create Audience to create a new audience. Click Verify Audience ID to verify the audience ID. |
External User ID | Select a non-Amazon user ID. |
Email Address (already SHA256 hashed) | Provide an email address which has been already whitespace trimmed, lowercased, and SHA256 hashed. |
Email Address (apply SHA256 hash) | Provide a plain text email address and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
Phone Number (already SHA256 hashed) | Provide a phone number which has been already whitespace trimmed, lowercased, and SHA256 hashed. |
Phone Number (apply SHA256 hash) | Provide a plain text phone number and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
First Name (already SHA256 hashed) | Provide a first name which has been already whitespace trimmed, lowercased and SHA256 hashed. |
First Name (apply SHA256 hash) | Provide a plain text first name and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
Last Name (already SHA256 hashed) | Provide a last name which has been already whitespace trimmed, lowercased, and SHA256 hashed. |
Last Name (apply SHA256 hash) | Provide a plain text last name and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
City (already SHA256 hashed) | Provide a city which has been already whitespace trimmed, lowercased, and SHA256 hashed. |
City (apply SHA256 hash) | Provide a plain text city and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
State (already SHA256 hashed) | Provide a state which has been already whitespace trimmed, lowercased, and SHA256 hashed. |
State (apply SHA256 hash) | Provide a plain text state and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
Postal Code (already SHA256 hashed) | Provide a postal code which has been already whitespace trimmed, lowercased, and SHA256 hashed. |
Postal Code (apply SHA256 hash) | Provide a plain text postal code and the connector will whitespace trim, lowercase, and hash this value using SHA256 hash. |
This page was last updated: September 6, 2023