Microsoft Bing Ads Offline Conversions Connector Setup Guide | Server-Side Connectors

API information

This connector uses the following vendor API:

API Name: Microsoft API
API Version: v13
API Endpoint: https://campaign.api.bingads.microsoft.com/Api/Advertiser/CampaignManagement/v13/CampaignManagementService.svc
Documentation: Campaign Management API

Action Name	AudienceStream	EventStream
Send Conversion Event	✗	✓

Navigate to the Connector Marketplace and add a new connector. For general instructions on how to add a connector, see About Connectors.

After adding the connector, configure the following settings:

Customer ID
Required. You can find the customer ID in the URL after CID= when logged into the Microsoft Ads UI.
Account ID
Required. You can find the account ID in the URL after AID= when logged into the Microsoft Ads UI.

Enter a name for the action and select the action type from the drop-down menu.

The following section describes how to set up parameters and options for each action.

Parameter	Description
Conversion Name	(Required) The conversion goal name. This name must match an existing conversion goal name, otherwise the offline conversion goal data will not be applied.
Microsoft Click ID	(Required) The unique ID for the landing page URL set by Microsoft Advertising.
External Attribution Model	Specifies the attribution model name. This field can be set only for conversions actions that use external attribution.
External Attribution Credit	Represents the fraction of the conversion that is attributed to each click. The value must be greater than 0 and less than or equal to 1. This field can only be set for conversions actions which use external attribution.
Conversion Value	The offline conversion value.
Conversion Time	(Required) The period of time after the user completed the action that Bing Ads uses to record conversion data.
Currency Code	The currency code for the offline conversion. If you do not specify an offline conversion currency code, then the Currency Code element of the goal’s Conversion Goal Revenue is used.