Google Ad Manager 360 Connector Setup Guide

This article describes how to set up the Google Ad Manager 360 connector in your Customer Data Hub account.

Before you use this connector you must request that Google add your account to their whitelist. This allows Tealium AudienceStream to create segments in your Google account. Learn more.

Connector actions

Action Name AudienceStream EventStream
Add Visitor to User-List or Segment
Remove Visitor from User-List or Segment

API information

This connector uses the following vendor API:

Configure settings

Navigate to the Connector Marketplace and add a new connector. For general instructions on how to add a connector, see the About Connectors article.

When you add this connector you are prompted to accept the vendor’s data platform policy.

After adding the connector, configure the following settings:

  • Client Customer ID
    • Required
    • Your customer identifier in the selected Product.

Create a New Segment

Use the following steps to create a new segment in AudienceStream:

  1. Click Create a New Segment from the top of the Actions selection drop-down screen.
  2. Enter the following fields:
  • Segment Name
  • Segment Member Lifespan
  • Integration Code- Integration Code is an ID used by user list sellers to correlate IDs on their systems. If no ID is available, enter a random number between 1 and 1000.
  • Segment Description.
    AudienceStream Create Segment.jpg
  1. Click Create Segment.
    Upon success, a check mark displays next to the Create Segment button.

Action Settings - parameters and options

Click Continue to configure the connector actions. Enter in a name for the action and then select the action type from the drop-down menu.

The following section describes how to set up parameters and options for each action.

Action - Add Visitor to User-List or Segment

User segments created outside of the whitelisted connector will not be available in the connector configuration. Only segments created by the connector after your account has been whitelisted can be used.

Parameters

Parameter Description
Select the Target User-list/Segment Required. The user map identifier. Specifies the user that this operation applies to. This parameter specifies the target User-list/Segment where the user will be added to.
User ID
  • Google User ID - Returned from Google by the TiQ cookie-matching service tag
  • Partner Provided ID - Sent to Google by the Google Cookie Matching Service for Google Ad Manager and DV360 tag. The default cookie match tag implementation applies the MD5 hash to the Tealium Visitor ID. If you use the default option, map this attribute to the MD5 hash option.
  • iOS Advertising ID
  • Android Advertising ID
  • Roku ID (RIDA)
  • Amazon Fire TV ID (AFAI)
  • XBOX/Microsoft ID (MSAI)
Data Source ID Optional. An ID indicating the data source that contributed this membership. The ID must be in the 1 to 1,000 range and any IDs outside of this range will result in the following error: BAD_DATA_SOURCE_ID. These IDs do not have any semantics for Google and are used only as labels for reporting purposes.

Action - Remove Visitor from User-List or Segment

User segments created outside of the whitelisted connector will not be available in the connector configuration. Only segments created by the connector after your account has been whitelisted can be used.

Parameters

Parameter Description
Select the Target User-list/Segment Required. The user map identifier. Specifies the user that this operation applies to. This parameter specifies the target User-list/Segment from where the user will be removed.
User ID
  • Google User ID - Returned from Google by the TiQ cookie-matching service tag
  • Partner Provided ID - Sent to Google by the Google Cookie Matching Service for Google Ad Manager and DV360 tag. The default cookie match tag implementation applies the MD5 hash to the Tealium Visitor ID. If you use the default option, map this attribute to the MD5 hash option.
  • iOS Advertising ID
  • Android Advertising ID
  • Roku ID (RIDA)
  • Amazon Fire TV ID (AFAI)
  • XBOX/Microsoft ID (MSAI)
Data Source ID Optional. An ID indicating the data source that contributed this membership. The ID must be in the 1 to 1,000 range and any IDs outside of this range will result in the following error: BAD_DATA_SOURCE_ID. These IDs do not have any semantics for Google and are used only as labels for reporting purposes.

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This page was last updated: October 13, 2021