Criteo Audiences (OAuth) Connector Setup Guide
This article describes how to set up the Criteo Audiences (OAuth) connector.
API Information
This connector uses the following vendor API:
- API Name: Criteo API
- API Version: 2025-07
- API Endpoint:
https://api.criteo.com/2025-07/marketing-solutions - Documentation: Criteo Audiences API
Batch limits
This connector uses batched requests to support high-volume data transfers to the vendor. Requests are queued until one of the following three thresholds is met:
- Max number of requests: 50,000
- Max time since oldest request: 120 minutes
- Max size of requests: 10 MB
Configuration
Go to the Connector Marketplace and add a new connector. For general instructions on how to add a connector, see About Connectors.
After adding the connector, configure the following settings:
- Advertiser ID
- Enter the advertiser ID associated with your Criteo account integration.
Click Establish Connection and follow the on-screen instructions to connect to Criteo. To test your connection, click Test Connection.
Create an audience in Criteo
To create a new audience in Criteo, use the following steps:
- Click Create Audience.
- Enter the New Audience Name.
- Enter the New Audience Description.
- Click Create.
Actions
| Action Name | AudienceStream | EventStream |
|---|---|---|
| Add User to Audience | ✓ | ✓ |
| Remove User from Audience | ✓ | ✓ |
Enter a name for the action and select the Action Type.
The following section describes how to set up parameters and options for each action.
Add User to Audience
Parameters
| Parameter | Description |
|---|---|
| Audience | Select the audience to add the user to, or provide the audience ID. |
Identifier
| Parameter | Description |
|---|---|
| Gum Caller ID | Value used by Criteo for GUM salting. Leave unmapped if using the Criteo Cookie Matching Service tag. |
Batch Configuration
| Parameter | Description |
|---|---|
| Batch Time To Live | Time To Live (Minute) should be between 5 and 120. The default value is 30 minutes. |
| Batch Record Count | Batch record count should be between 1000 and 50000. The default value is 50000. |
Remove User from Audience
Parameters
| Parameter | Description |
|---|---|
| Audience | Select the audience to remove the user from. |
Identifier
| Parameter | Description |
|---|---|
| Gum Caller ID | Value used by Criteo for GUM salting. Leave unmapped if using the Criteo Cookie Matching Service tag. |
Batch Configuration
| Parameter | Description |
|---|---|
| Batch Time To Live | Time To Live (Minute) should be between 5 and 120. The default value is 30 minutes. |
| Batch Record Count | Batch record count should be between 1000 and 50000. The default value is 50000. |
This page was last updated: October 20, 2025