Microsoft Bing Ads Offline Conversions Connector Setup Guide

This article describes how to set up the Microsoft Bing Ads Offline Conversions connector.

API information

This connector uses the following vendor API:

API Name: Microsoft API
API Version: v13
API Endpoint: https://campaign.api.bingads.microsoft.com/Api/Advertiser/CampaignManagement/v13/CampaignManagementService.svc
Documentation: Campaign Management API

Connector actions

Action Name	AudienceStream	EventStream
Send Conversion Event	✗	✓

Configure settings

Go to the Connector Marketplace and add a new connector. For general instructions on how to add a connector, see About Connectors.

After adding the connector, configure the following settings:

Customer ID
(Required) You can find the customer ID in the URL after CID= when logged into the Microsoft Ads UI.
Account ID
(Required) You can find the account ID in the URL after AID= when logged into the Microsoft Ads UI.

Click Establish Connection to connect to Microsoft. Follow the on-screen directions to complete the connection process.

Create offline conversion goal

Click Create Offline Conversion Goal to set a goal for conversions. Enter the following information:

Enter a unique Name for the conversion goal. The maximum length of the name is 100 characters.
Select a Goal Category to segment the conversion goal.
Select a Scope to determine if the goal applies to all accounts of just the specified account. After you set the scope, you can only change the scope by creating a new conversion goal and pausing the old one.
Under ID, enter the Microsoft Advertising identifier for the conversion goal.
Under Conversion Window in Minutes, enter the length of time in minutes after a click that you want to track conversions. The default value is 43200. The minimum value supported is 1 minute. The maximum value supported is 129600 minutes (90 days). Shorter conversion windows reduce the number of conversions your account records.
Select a Count Type to determine how your conversions are recorded within the conversion window. The default is All:
- All: All conversions with different offline conversion times that happen after an ad click are counted. This is a common choice for sales.
- Unique: Only the first conversion that happens after an ad click is counted. This is a common choice for leads.
Under Exclude from Bidding, select whether to include or exclude this goal from bidding. This determines whether data related to this conversion goal appears in a subset of performance report columns.
Under Revenue Value, enter a value to determine how much each conversion is worth to your business.
Under Revenue Code, enter the currency type that you use in reports.
(Optional) Under Status, select Active, Paused, or Deleted to define the possible user-determined status values of a conversion goal.
Click Create & Close.

Actions

Enter a name for the action and select the action type from the drop-down menu.

The following section describes how to set up parameters and options for each action.

Send Conversion Event

Parameters

Parameter	Description
Conversion Name	(Required) The conversion goal name. This name must match an existing conversion goal name, otherwise the offline conversion goal data is not applied.
Microsoft Click ID	(Required) The unique ID for the landing page URL set by Microsoft Advertising.
External Attribution Model	Specifies the attribution model name. This field can be set only for conversions actions that use external attribution.
External Attribution Credit	Represents the fraction of the conversion that is attributed to each click. The value must be greater than 0 and less than or equal to 1. This field can only be set for conversions actions which use external attribution.
Conversion Value	The offline conversion value.
Conversion Time	(Required) The period of time after the user completed the action that Bing Ads uses to record conversion data.
Currency Code	The currency code for the offline conversion. If you do not specify an offline conversion currency code, then the Currency Code element of the goal’s Conversion Goal Revenue is used.
Email Address (already SHA256 hashed)	Provide an email address which has been already whitespace trimmed, lowercased and SHA256 hashed.
Email Address (apply SHA256 hash)	Provide a plain text email address and the connector trims whitespace, lowercases, and hashes this value using SHA256.
Phone Number (already SHA256 hashed)	Provide a phone number according to the E.164 standard which has already been trimmed of whitespace, lowercased, and SHA256 hashed.
Phone Number (apply SHA256 hash)	Provide a plain text phone number and the connector removes all non-digit symbols, prefixes the number with a plus sign (`+`), trims whitespace, lowercases, and hash this value using SHA256.

Microsoft Customer Match

Microsoft Azure Service Bus

Was this page helpful?

This page was last updated: October 29, 2025