The Trade Desk First Party Data connector setup guide

This article describes how to set up The Trade Desk First Party Data connector.

Configuration

Go to the Connector Marketplace and add a new connector. For general instructions on how to add a connector, see About Connectors.

After adding the connector, configure the following settings:

Action Name	AudienceStream	EventStream
Send First Party Advertiser Data	✓	✓

Enter a name for the action and select the action type from the drop-down menu.

The following section describes how to set up parameters and options for each action.

Use either the TDID parameter or the UID2 parameter, not both. Setting a value for both TDID and UID2 can cause connector errors.

Parameter	Description
Data Center Region	(Required) Select the data center geographically closest to where user data comes from.

Parameter	Description
Advertiser ID	(Required) Advertiser ID. Available types are `DAID`, `TDID`, `UID2`, `EUID`, `IDL` (`RampID`), `ID5`, and `netID`. Only one ID is required.
Device Advertising ID (DAID)	Device Advertising ID (`DAID`)
Trade Desk ID (TDID)	Trade Desk ID (`TDID`)
Unified ID (UID2 already hashed)	Unified ID (`UID2`). If already hashed, use the Already SHA256 Hashed option and provide a value that has been whitespace trimmed, lowercased, and hashed using SHA256. For more information, see Use a function to generate a UID2.
UID2 Token (encrypted advertising token)	The encrypted UID2 advertising token. This token is case-sensitive.
Identity Link (IDL)	Identity Link (`IDL`)

Parameter	Description
Override TTL in Minutes	Override time to live (`ttl`), in minutes. The maximum `ttl` is 259200 minutes (180 days).
Override Timestamp	Override timestamp
Data Name	(Required) Data Name

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This page was last updated: March 17, 2026