How to add support for utag.link to a tag template

This article describes how to add support for utag.link to a tag template.

Symptoms

A tag is firing on utag.view (pageview) events, but not responding to utag.link (user interaction/click) events.

Diagnosis

Each tag template is set up by default to respond to either:

  • utag.view
  • utag.view AND utag.link

Generally, this is based on the implementation guide the tag vendor provided, so if the vendor only specified code for a page view, then only utag.view support will be present in the template.

Solution

Sometimes you might wish to add utag.link support to a tag that by default only supports utag.view. To begin, follow this document for instructions on how to edit a tag template: Edit a tag template.

Once you are editing the template, look for the line that starts with the following:

u.ev= {'view': 1};
viewonly.png

Edit this line to read:

u.ev = {'view' : 1, 'link': 1};
view_link.png

Save the tag template and re-publish the profile. Your tag will now respond to both utag.view and utag.link events.

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This page was last updated: January 7, 2023