TVSquared Connector Setup Guide

This article describes how to set up the TVSquared connector.

Connector Actions

Action Name AudienceStream EventStream
Track Event

Configure Settings

Go to the Connector Marketplace and add a new connector. Read the Connector Overview article for general instructions on how to add a connector.

After adding the connector, configure the following settings:

  • Client Host

    • Client-specific collector hostname.
    • A static value supplied by TVSquared.
    • For example,
  • Site ID

    • Client-specific collector siteid.
    • A static value supplied by TVSquared.
    • For example, TV1234-1.

Action Settings - Parameters and Options

Click Next or go to the Actions tab. This is where you configure connector actions.

This section describes how to set up parameters and options for each action.

Action - Track Event

URL Parameters

The following table lists URL parameter to be encoded in the server-to-server request:

The servertrack and RAND parameters are automatically set by Tealium.

Parameter Description
  • Required.
  • Unique ID for the visitor.
  • URL parameters to be encoded in the server-to-server request.
  • For example, 0123456789ABCDEF
User Agent (UA)
  • User agent, if applicable.
  • For example, Mozilla/5.0
Browser Language (LANG)
  • Browser language, if applicable.
  • For example, en

Session Parameters (_cvar)

The following table lists the fine-grained session-level tracking information:

Parameter Description
  • ID of the app.
  • App ID
  • For example, com.myapp.appster
  • Name of the app.
  • App Name
  • For example, My Application
  • Country
  • For example, US
  • Device ID
  • For example, e3f5536a141811db40efd6400f1d0a4e
  • Device ID type.
  • The deviceid field type.
  • For example, AAID or IDFA
  • Required
  • IP Address.
  • The IP address of the mobile device.
  • For example,
  • User Language
  • For example, en
  • Required.
  • Set to app for mobile app.
  • For example, app
  • Operating System
  • For example, ANDROID
  • Required
  • Identifies the name of the partner supplying the data.
  • For example, myApplication
  • User Agent.
  • For example, Mozilla/5.0
  • User ID.
  • Client-supplied private unique user identifier, such as an internal id from a billing system.
  • For example, U1234

Action Parameters (cvar)

The following table lists the fine-grained per-action tracking information:

Parameter Description
Action Name
  • Required.
  • Name of the action being performed.
  • For example, INSTALL
  • Ad Channel
  • Advertising channel name.
  • For example, Social
  • Campaign
  • Campaign name.
  • For example, NY_Acquisition
  • Currency
  • Currency of revenue.
  • For example, USD
  • Action ID
  • Identity of an individual user action, such as an order id.
  • For example, 42342
  • Pre-Attributed
  • Whether the event has already been attributed.
  • For example, 1
  • Product
  • Area of the product concerned.
  • For example, angry birds
  • Promocode
  • The promocode, if the user used one.
  • For example, ABCD
  • Revenue
  • Revenue amount.
  • If not specified, is supplied by default.
  • For example, 12
  • Unix Timestamp
  • Exact Unix timestamp of event, in UTC format.
  • If not provided, will be provided by default.
  • For example, 1538996046

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This page was last updated: May 18, 2020